---
title: "Fast Casual: How Brands Can Make the Most of Their Mobile Apps"
url: https://burnaze.com/article/7b4290df-788a-4f97-bea4-eac1191e787a
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-how-brands-can-make-the-most-of-their-mobile-apps-5291
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Technology"]
published: 2016-07-22T14:09:00.000Z
modified: 2026-11-01T13:04:11.724Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f88919ac91662a5e1570c46fa45a16424841160722075523.jpg
---

# Fast Casual: How Brands Can Make the Most of Their Mobile Apps

**TL;DR:** Mobile apps have become a necessity for restaurants, with consumers expecting loyalty perks and personalized recommendations. A survey by Millward Brown Digital reported that 72 percent of smartphone owners deleted a rarely used app.

*originally published in 1851 Franchise on 2016-07-22. [Read the original](https://1851franchise.com/fast-casual-how-brands-can-make-the-most-of-their-mobile-apps-5291).*

## Story

According to RetailMeNot, one in four U.S. consumers have at least one restaurant app on their phone, seeking loyalty perks, personalized recommendations, digital coupons and more. They also appreciate, even expect , the ability to order ahead and skip the line, as well as pay via their mobile phones. No longer a "nice to have," mobile apps are becoming an absolute necessity.

But not all apps are created equal, and consumers don't have the patience to wait while you to get it right.

A Millward Brown Digital survey last year reported 43 percent of US smartphone owners used an average of 4-6 apps a day out of the 40-70 apps they have installed. And 72 percent of smartphone owners deleted a rarely used app.

How do you cut through the clutter and maintain your consumer's attention? What makes true "app appeal?" We recommend the following restaurant app essentials as you design, refine and continue to innovate your app:

- Sleek design, speed and stability

- Entertainment equals engagement

- Location-based capabilities

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- digital marketing (topic)
- Milwaukee (location)
- restaurant technology (topic)
- mobile apps (topic)
- consumer expectations (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-how-brands-can-make-the-most-of-their-mobile-apps-5291). Summarized by Burnaze (https://burnaze.com/article/7b4290df-788a-4f97-bea4-eac1191e787a).