---
title: "Emerging Franchise Happy Joe’s Prepares for Expansion with Strategic Redesign by Harrison"
url: https://burnaze.com/article/7b946655-8485-4629-a56a-4383b7694042
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210803_emerging_franchise_happy_joes_prepares_for_expansion_with_strategic_redesig.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Emerging brands","Development & multi-unit"]
published: 2021-08-03T12:00:00.000Z
modified: 2026-11-01T02:26:38.864Z
image: https://images.unsplash.com/photo-1556761175-b413da4baf72?w=1600&q=80&auto=format&fit=crop
---

# Emerging Franchise Happy Joe’s Prepares for Expansion with Strategic Redesign by Harrison

**TL;DR:** Happy Joe's Pizza & Ice Cream partnered with Harrison to create a new image and brand design in preparation for expansion across the U.S. and beyond. The new design is slated to debut in Happy Joe's home state of Iowa in 2022.

*originally published in Franchising.com on 2021-08-03. [Read the original](https://www.franchising.com/news/20210803_emerging_franchise_happy_joes_prepares_for_expansion_with_strategic_redesig.html).*

## Story

Through its strategic storytelling approach, Harrison is tasked to create a look and feel that connects Happy Joe’s nostalgic 49-year-long past with elements of today’s dining and “eatertainment” venues. With plans to expand across the U.S. and beyond, Harrison will also keep growth top-of-mind in order to create a brand design that can easily go anywhere.

“Happy Joe’s is an iconic brand based in the Midwest that will be celebrating its 50th anniversary next year,” said Tom Sacco, Happy Joe’s CEO, president and chief happiness officer. “I see the new design as the launching pad to the next 50 years of Happy Joe’s growth, across the U.S. and globally. Afterall, being ‘happy’ isn’t just an American characteristic. We plan on bringing Happy Joe’s to cities around the world starting in Cairo, Egypt, and there’s no one we’d rather have supporting us on this journey than Harrison.”

The new design is slated to debut in Happy Joe’s home state of Iowa in 2022. It will also be executed in several upcoming openings and will be available for new franchisees to implement moving forward.

“We’re excited to have been chosen to be part of the repositioning of such an iconic brand,” said Keith Anderson, COO of Harrison. “Happy Joe’s is full of history and spirit, which is going to make the creation of this new prototype a lot of fun. We see a lot of potential to expand Happy Joe’s throughout the U.S. and globally, and we’re honored to get to help them achieve this growth.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise growth (topic)
- iowa (location)
- Happy Joe's (company)
- Tom Sacco (person)
- brand redesign (topic)
- Cairo, Egypt (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210803_emerging_franchise_happy_joes_prepares_for_expansion_with_strategic_redesig.html). Summarized by Burnaze (https://burnaze.com/article/7b946655-8485-4629-a56a-4383b7694042).