---
title: "Hot Head Burritos Turns Queso into Menu Platform with New Summer LTO"
url: https://burnaze.com/article/7baa209b-e11c-4945-9348-e00612b03d8e
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/hot-head-burritos-turns-queso-into-menu-platform-with-new-summer-lto/
author: "Ben Coley"
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Marketing"]
published: 2026-06-08T17:58:37.000Z
modified: 2026-10-31T12:04:44.254Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/06/hotheadburritosqueso.jpg
---

# Hot Head Burritos Turns Queso into Menu Platform with New Summer LTO

**TL;DR:** Hot Head Burritos launched a summer LTO called 'Queso Gone Wild' from June 1 to July 12, featuring queso-based menu items. The platform includes a Smothered Burrito, Abrazo Taco, and Queso con Carne Loaded Potatoes.

*By Ben Coley, originally published in QSR Magazine on 2026-06-08. [Read the original](https://www.qsrmagazine.com/news/hot-head-burritos-turns-queso-into-menu-platform-with-new-summer-lto/).*

## Story

The "Queso Gone Wild" platform is available through July 12. Hot Head Burritos is putting one of its most popular add-ons at the center of its latest LTO.

Running June 1 through July 12, “Queso Gone Wild” takes the brand’s queso offering beyond a side item and transforms it into a platform across multiple menu categories, including:

- A Smothered Burrito covered in queso
- An Abrazo Taco featuring both soft and crunchy shells connected with queso
- Queso con Carne Loaded Potatoes with queso and bacon

## Entities

- QSR (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- menu innovation (topic)
- Ben Coley (person)
- Hot Head Burritos (company)
- lto launch (topic)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/hot-head-burritos-turns-queso-into-menu-platform-with-new-summer-lto/). Summarized by Burnaze (https://burnaze.com/article/7baa209b-e11c-4945-9348-e00612b03d8e).