---
title: "MLive.com: Gloria Jean's Coffees Targets Michigan for Growth"
url: https://burnaze.com/article/7bedafb0-c3c8-4f28-91a4-7ef165b0f249
source: "1851 Franchise"
original_url: https://1851franchise.com/mlivecom-gloria-jeans-coffees-targets-michigan-for-growth-12284
category: "Retail"
industry: "Retail"
published: 2017-05-22T21:16:07.000Z
modified: 2026-11-01T02:10:18.079Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/90d029c529c32f866b732873d35324d16503.jpg
---

# MLive.com: Gloria Jean's Coffees Targets Michigan for Growth

**TL;DR:** Gloria Jean's Coffees plans to expand in Michigan, targeting new locations in shopping malls, inline retail centers, and downtown areas. The franchise currently has two locations in the state and is planning to open a third in Auburn Hills.

*originally published in 1851 Franchise on 2017-05-22. [Read the original](https://1851franchise.com/mlivecom-gloria-jeans-coffees-targets-michigan-for-growth-12284).*

## Story

Gloria Jean's has two locations in the state - one in Portage, near Kalamazoo, and one that opened this spring in Rochester Hills. Now, the franchise-owners, Eric Vo and Sarah Racer, are planning another opening for a second store in Auburn Hills.

"We are looking to build-out in the Midwest," he said this week.

"We think that there's a number of locations that would work for us," Balconi said. "Historically shopping malls were our bread and butter. We'll continue to be there.

But many locations, like in Auburn Hills, will be inline retail centers or even downtown. Store requirements are about 1,200 square feet.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Retail (sector)
- michigan (location)
- retail growth (topic)
- location targeting (topic)
- Auburn Hills (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mlivecom-gloria-jeans-coffees-targets-michigan-for-growth-12284). Summarized by Burnaze (https://burnaze.com/article/7bedafb0-c3c8-4f28-91a4-7ef165b0f249).