--- title: "Frenchies Modern Nail Care to Enter New Mexico this Fall with Two-Unit Agreement in Albuquerque" url: https://burnaze.com/article/7bedbdc4-7b2c-4c09-b07e-78e9d79f0085 source: "Franchising.com" original_url: https://www.franchising.com/news/20260617_frenchies_modern_nail_care_to_enter_new_mexico_this_fall_with_twounit_agree.html category: "Wax, brow & lash" industry: "Beauty & Wellness" segment: "Wax, brow & lash" published: 2026-06-17T12:00:00.000Z modified: 2026-11-01T22:32:25.065Z image: https://imgs.franchising.com/brands/social/frenchiesmodernnailcare.jpg --- # Frenchies Modern Nail Care to Enter New Mexico this Fall with Two-Unit Agreement in Albuquerque **TL;DR:** Frenchies Modern Nail Care will enter New Mexico with a two-unit franchise agreement in Albuquerque, led by local resident Carla Santos. The brand, part of the Head to Toe Brands portfolio, currently has 27 locations across 13 states and is expected to continue growing. *originally published in Franchising.com on 2026-06-17. [Read the original](https://www.franchising.com/news/20260617_frenchies_modern_nail_care_to_enter_new_mexico_this_fall_with_twounit_agree.html).* ## Story Albuquerque, NM – Marking a brand milestone, the fast-growing Frenchies Modern Nail Care will soon make its New Mexico debut through a two-unit franchise agreement in Albuquerque. Known for its clean, modern approach to nail care, Frenchies offers a reimagined nail care experience that drives recurring revenue in a nearly $42B industry. - Leading the brand’s debut into New Mexico is longtime resident, Carla Santos. - After earning a master’s degree from the University of New Mexico, she has spent the last decade working in finance for retail and manufacturing companies. - From evaluating business performance to identifying opportunities to improve profitability and scalability, Santos’ background will prove to be a strong asset in her new endeavor. - Franchising offered an ideal path to business ownership for Santos, giving her the opportunity to become an entrepreneur with the support of an established brand with proven systems. - Santos will have an employee development program to help each individual in their career progression and plans to build local partnerships that will play a large role in the overall customer experience. “New Mexico has been my home for many years and it is the community where I have built my career, friendships, and family life,” shared Santos. “As a woman-owned and minority-owned business, I am especially excited about combining business expertise with entrepreneurship and community investment to build something meaningful for Albuquerque.” Frenchies Modern Nail Care is one of the brands under the Head to Toe Brands umbrella, a portfolio of beauty and wellness franchise concepts. Santos said this played a huge part in her decision as Head to Toe has built trust across their brands and within the industry. “Carla is a great reminder of what franchising really is all about – giving someone the opportunity to create their own business and change the lives of their community,” said Meg Roberts, CEO of Head to Toe Brands. “Getting to partner with owners like Carla is something I’m grateful for every single day. At Head to Toe, we don’t just talk about the future of franchising, we are building it every day through dedicated franchisees, a commitment to innovation and an unwavering belief in our industry.” According to the International Franchise Association’s 2026 Economic Outlook Report, the southwest region is expected to have the highest year-over-year growth – growing in volume of franchise businesses, employment and franchise output. Frenchies currently has 27 locations across 13 states, with continued growth driven by its emphasis on cleanliness, consistency and a supportive franchise system. The brand’s differentiated approach to nail care and commitment to both guest and team member experience has positioned it for continued expansion. Founded in 2014, Frenchies was created based on the belief that by providing a higher quality experience for guests and nail professionals they will raise the industry standards for nail services. Frenchies leverages the latest nail and beauty industry technology, uses only high-quality professional and retail products, and ensures an unparalleled guest experience at every studio by providing a comprehensive training model. In their local markets, Frenchies franchisees provide a safe workspace and a rewarding career opportunity for studio employees. Head to Toe Brands was formed by global investment firm, The Riverside Company, to provide the knowledge, support and guidance to ignite the growth of franchised brands in the beauty and wellness industry. HTT includes the category leaders The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts / Color and Delta Crown Extensions.  ## Entities - Franchising.com (publication) - unit expansion (topic) - Beauty & Wellness (sector) - franchise agreement (topic) - beauty and wellness (topic) - new mexico (location) - Albuquerque (location) - Riverside (investor) - new market entry (topic) - Frenchies Modern Nail Care (company) - Meg Roberts (person) - Head to Toe Brands (company) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260617_frenchies_modern_nail_care_to_enter_new_mexico_this_fall_with_twounit_agree.html). Summarized by Burnaze (https://burnaze.com/article/7bedbdc4-7b2c-4c09-b07e-78e9d79f0085).