---
title: "Arketa Raises $15M To Power Boutique Fitness Studios"
url: https://burnaze.com/article/7c019218-03df-4cc3-8b61-449c3dea5638
source: "Athletech News"
original_url: https://athletechnews.com/arketa-raises-15m-to-power-boutique-fitness-studios/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A"]
published: 2025-06-09T21:44:21.000Z
modified: 2026-10-31T16:33:25.186Z
image: https://athletechnews.com/wp-content/uploads/2025/06/Idea-World-Card-e1749504336994.webp
---

# Arketa Raises $15M To Power Boutique Fitness Studios

**TL;DR:** Arketa, an AI-powered platform for boutique fitness studios, has raised $15 million in Series A funding to accelerate product development. The funding round was led by Inspired Capital alongside existing investors First Round, Y Combinator, Amity, and Velvet Sea.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-06-09. [Read the original](https://athletechnews.com/arketa-raises-15m-to-power-boutique-fitness-studios/).*

## Story

Arketa, an AI-powered platform for boutique fitness studios founded in 2020 by a yoga instructor-turned-entrepreneur, has raised $15 million in Series A funding to accelerate product development and solidify its position in the boutique fitness software market.

Inspired Capital led the raise alongside existing investors First Round, Y Combinator, Amity and Velvet Sea.

Specializing in serving small and mid-sized operators, Arketa’s platform offers automated customer service, lead capture, dynamic booking tools, transparent pricing and marketing automation.

“As a certified yoga instructor, I witnessed firsthand how outdated technology frustrated fitness studios, alienating customers and stunting growth by failing to meet modern demands,” Arketa co-founder and CEO Rachel Lea Fishman said. “We founded Arketa to equip these professionals with cutting-edge tools to expand their reach, thrive and deliver the personalized, community-focused experiences today’s fitness enthusiasts seek. We are on a mission to build and distribute best-in-class technology to power the wellness sector, creating a new standard in what defines a modern tech stack.”

Arketa‘s platform also supports the boutique fitness industry’s push toward more experiential offerings, catering to a wide range of concepts, from traditional Pilates and yoga studios to niche formats like dog yoga and trampoline fitness centers.

“Arketa is emblematic of modern vertical software platforms – those focused on doing everything for their customers,” Inspired Capital’s Chris Brown said. “They may start with delightful execution on table stakes features like booking and payments. But they quickly expand to address the entirety of a company’s op-ex. Platforms like Arketa will become the distribution mechanism through which AI reaches global small and medium-sized businesses. In short order, running on anything else will feel crazy. We couldn’t be more excited to partner with Rachel Lea and Josh as they build Arketa.”

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- boutique fitness (topic)
- ai technology (topic)
- software development (topic)
- series a funding (topic)
- Y Combinator (investor)
- Arketa (company)
- Rachel Lea Fishman (person)
- Inspired Capital (investor)
- First Round (investor)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/arketa-raises-15m-to-power-boutique-fitness-studios/). Summarized by Burnaze (https://burnaze.com/article/7c019218-03df-4cc3-8b61-449c3dea5638).