---
title: "Twitter Takes Times Square With New Out-Of-Home Campaign"
url: https://burnaze.com/article/7c05138b-99b4-4597-9be5-1fed07e069f1
source: "1851 Franchise"
original_url: https://1851franchise.com/twitter-takes-times-square-with-new-out-of-home-campaign-2708567
category: "Technology"
topics: ["Technology","Marketing"]
published: 2018-11-29T20:15:01.000Z
modified: 2026-11-01T01:48:40.755Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/277478cf08d231b500352f6660036b6027.jpg
---

# Twitter Takes Times Square With New Out-Of-Home Campaign

**TL;DR:** Twitter has launched an out-of-home advertising campaign in New York's Times Square to promote its new conversational tone. The campaign features tweets from @Twitter on digital billboards throughout Times Square.

*originally published in 1851 Franchise on 2018-11-29. [Read the original](https://1851franchise.com/twitter-takes-times-square-with-new-out-of-home-campaign-2708567).*

## Story

@Twitter has a new voice, and it’s shouting from the rooftops--or, more accurately, the video boards in New York’s Times Square--to make sure you’ve heard.

According to a recent story from The Drum , the social media platform is following the lead of brands like Wendy’s and Netflix by adopting a more conversational tone with its flagship account. To promote the change, Twitter has launched an out-of-home advertising campaign, posting tweets from @Twitter like, “Is this thing on?” on digital billboards throughout Times Square.

The article noted that Twitter reported a 14-fold increase in replies to @Twitter’s tweets since the strategy adjustment to conversing more like a user than publishing like a company.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Wendy's (company)
- Twitter (company)
- social media (topic)
- Netflix (company)
- advertising (topic)
- Times Square (location)
- out-of-home campaign (topic)
- conversational tone (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/twitter-takes-times-square-with-new-out-of-home-campaign-2708567). Summarized by Burnaze (https://burnaze.com/article/7c05138b-99b4-4597-9be5-1fed07e069f1).