---
title: "Fitell, Australia-based Online Fitness Retailer, Sets IPO Terms"
url: https://burnaze.com/article/7c0ee7b2-6e52-4757-bfcc-abae7d74090c
source: "Athletech News"
original_url: https://athletechnews.com/fitell-sets-ipo-terms/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A"]
published: 2022-11-30T23:27:54.000Z
modified: 2026-10-31T17:14:50.834Z
image: https://athletechnews.com/wp-content/uploads/2022/11/Fitell-IPO-terms-news.jpg
---

# Fitell, Australia-based Online Fitness Retailer, Sets IPO Terms

**TL;DR:** Fitell, an Australia-based online gym and fitness retailer, has set its terms for a proposed $20M initial public offering. The retailer expects its initial public offering of 4 million shares to price at $4 to $6 a share.

*By Courtney Rehfeldt, originally published in Athletech News on 2022-11-30. [Read the original](https://athletechnews.com/fitell-sets-ipo-terms/).*

## Story

Fitell, an Australia-based online gym and fitness retailer, has set its terms for a proposed $20M initial public offering. The fitness retailer expects its initial public offering of 4 million shares to price at $4 to $6 a share, MarketWatch reports.

The retailer is offering 3 million shares in its IPO, with a selling shareholder set to offer 1 million ordinary shares. Fitell has applied to list its shares on the Nasdaq Capital Market under the symbol FTEL.

Fitell says it will not receive any proceeds from the sale of the stake by the selling shareholder.

Founded in 2007 with headquarters in New South Wales, Australia, and incorporated in the Cayman Islands, Fitell says its mission is to build an ecosystem with a whole fitness and wellness experience powered by technology. Fitell reports that its three proprietary brands, Muscle Motion, Rapid Motion, and FleetX represent over 85% of its revenues in the fiscal year that ended June 30, 2022. While Muscle Motion and Rapid Motion supply home gym and commercial strength–training equipment, FleetX covers cardio solutions like rowing machines, exercise bikes, and treadmills.

The brand launched three new business verticals with tech integration last year, including smart connected equipment, an AI-powered interactive platform, 1FinalRound, and boutique fitness clubs licensing.

mYSTEPS Training Clinic, a concept fitness club chain, is Fitell’s first licensee with a target demographic of “fitness-savvy and health-conscious consumers with higher disposable incomes,” according to an October SEC filing.

Fitell reported a total of 17 employees with 11 full-time employees and had filed for a proposed $15M US IPO in October.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Australia (location)
- SEC (regulator)
- Cayman Islands (location)
- nasdaq listing (topic)
- Nasdaq Capital Market (regulator)
- New South Wales (location)
- ipo terms (topic)
- online fitness retail (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/fitell-sets-ipo-terms/). Summarized by Burnaze (https://burnaze.com/article/7c0ee7b2-6e52-4757-bfcc-abae7d74090c).