---
title: "How Data Can Help With Recruiting"
url: https://burnaze.com/article/7c23e773-0c07-4d73-bd48-7f817e721786
source: "Franchising.com"
original_url: https://www.franchising.com/articles/how_data_can_help_with_recruiting.html
author: "Peter Harrison"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2019-04-30T09:00:00.000Z
modified: 2026-11-01T02:34:14.747Z
image: https://imgs.franchising.com/art/articles/4509_plate.jpg
---

# How Data Can Help With Recruiting

**TL;DR:** Snag CEO Peter Harrison discussed trends in the multi-unit franchising workforce, including the use of data as a recruiting tool. Having the right data can help multi-unit operators improve their recruiting processes and reduce applicant drop-off.

*By Peter Harrison, originally published in Franchising.com on 2019-04-30. [Read the original](https://www.franchising.com/articles/how_data_can_help_with_recruiting.html).*

## Story

Last year, Snag CEO Peter Harrison wrote in *Multi-Unit Franchisee* magazine about 5 "up-and-coming trends" that he saw bringing change to the multi-unit franchising workforce. He based his thoughts on what he had heard at the company's Hour Minds annual customer conference. The event attracted more than 350 brands and thought leaders who met and talked about the now and next of hourly work over three days, 20 sessions, and countless side conversations.

If you recruit and retain hourly workers, here's another one of Harrison's tips: **Data is your secret recruiting weapon.** When it comes to keeping all of your locations fully staffed, having the right data can make all the difference. We heard firsthand how multi-unit operators are diving into their recruiting funnel metrics--including time to fill, retention rate, etc.

--to improve their recruiting processes. Being able to hone in on where their process needed the most attention gave major brands such as Captain D's the chance to cut down on applicant drop-off and give their location managers better tools to find the best people. Focusing on the most relevant information for your business can give you more control over how your teams hire.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Multi-Unit (company)
- multi-unit franchising (topic)
- Captain D's (company)
- data analysis (topic)
- workforce management (topic)
- Peter Harrison (person)
- recruiting trends (topic)

---
Originally reported by Peter Harrison, Franchising.com (https://www.franchising.com/articles/how_data_can_help_with_recruiting.html). Summarized by Burnaze (https://burnaze.com/article/7c23e773-0c07-4d73-bd48-7f817e721786).