---
title: "Potbelly Sandwich Shop to Open Shop in Lumberton, Texas"
url: https://burnaze.com/article/7cb78695-220d-4299-abb0-ff6ec2685496
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241205_potbelly_sandwich_shop_to_open_shop_in_lumberton_texas.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2024-12-05T12:00:00.000Z
modified: 2026-10-31T17:17:15.669Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Sandwich Shop to Open Shop in Lumberton, Texas

**TL;DR:** Potbelly Sandwich Shop has opened its first location in Hardin County, Texas, in the city of Lumberton. The new shop will cater to residents, visitors, and the local workforce.

*originally published in Franchising.com on 2024-12-05. [Read the original](https://www.franchising.com/news/20241205_potbelly_sandwich_shop_to_open_shop_in_lumberton_texas.html).*

## Story

Potbelly Corporation (NASDAQ: PBPB), announced today the opening of its newest location. Opening in Lumberton, Texas, the shop is the first Potbelly in Hardin County.

Positioned along Lumberton's highly-trafficked retail and business district, the shop will cater to residents, visitors, and the city’s thriving workforce in one of Southeast Texas' fastest-growing areas.

A grand opening celebration will take place on Tuesday, December 10, featuring a ribbon-cutting event. As an extra treat, each of the first 100 people will receive a complimentary cookie coupon for their next visit.

“We’ve heard the demand for a Potbelly in Lumberton and are thrilled to bring a brand that commands a cult-following to the region,” said Darlene Williams, General Manager. “As a Lumberton local, I’m confident that our toasty sandwiches, fresh salads, hand-dipped shakes and shop-baked cookies will become community staples. We’re proud to be continuing the brand’s growth in Southeast Texas.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- location growth (topic)
- Potbelly (company)
- new store opening (topic)
- Darlene Williams (person)
- Lumberton, Texas (location)
- Hardin County, Texas (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241205_potbelly_sandwich_shop_to_open_shop_in_lumberton_texas.html). Summarized by Burnaze (https://burnaze.com/article/7cb78695-220d-4299-abb0-ff6ec2685496).