---
title: "One of BoConcept’s Largest Franchisee to Open Third South Florida Store in October"
url: https://burnaze.com/article/7cdff9d6-6fae-4447-bf65-26d8a799571a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211027_one_of_boconcepts_largest_franchisee_to_open_third_south_florida_store_in_o.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2021-10-27T12:00:00.000Z
modified: 2026-11-01T02:16:10.857Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# One of BoConcept’s Largest Franchisee to Open Third South Florida Store in October

**TL;DR:** BoConcept's largest franchisee, Carlos Salamonovitz, is opening his third Florida store and tenth store overall in Fort Lauderdale. The new store will be located at the River Market mall.

*originally published in Franchising.com on 2021-10-27. [Read the original](https://www.franchising.com/news/20211027_one_of_boconcepts_largest_franchisee_to_open_third_south_florida_store_in_o.html).*

## Story

FORT LAUDERDALE, FLA. (PRWEB) October 26, 2021 - Iconic Danish furniture franchise BoConcept is coming to Fort Lauderdale. In October, Carlos Salamonovitz - one of BoConcept’s largest franchisees - will open his third Florida store and tenth store overall at the River Market mall.

“Our first two Florida locations in Coral Gables and Miami have been huge successes, and we’ve seen so much demand for a store in Fort Lauderdale,” Salamonovitz said. “We couldn’t be more excited to finally meet that demand with the new River Market location.”

Salamonovitz, who currently oversees seven BoConcept stores in Mexico and two in South Florida, with additional locations in the pipeline for both markets, says Florida has proven to be the perfect market for the fast-growing furniture franchise.

“BoConcept is a global brand, and Florida is a very international market. People know us from their home countries, and they know that we offer superior products to just about any other option in the U.S. or abroad,” Salamonovitz said. “There is also a growing number of first- and second-time home buyers in Florida, which means there is a huge demand for high-end but affordable furniture.”

Steen Knigge, the franchise’s director of U.S. marketing, says franchisees like Salamonovitz are critical to the brand’s success.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Retail (sector)
- franchisee growth (topic)
- retail expansion (topic)
- BoConcept (company)
- Fort Lauderdale, Florida (location)
- River Market mall (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211027_one_of_boconcepts_largest_franchisee_to_open_third_south_florida_store_in_o.html). Summarized by Burnaze (https://burnaze.com/article/7cdff9d6-6fae-4447-bf65-26d8a799571a).