---
title: "Wing It On! Signs New Five-Unit Deal to Enter Dallas-Fort Worth"
url: https://burnaze.com/article/7ce7741d-d012-4396-b157-dff63a34907e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210429_wing_it_on_signs_new_fiveunit_deal_to_enter_dallasfort_worth.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2021-04-29T12:00:00.000Z
modified: 2026-11-01T02:28:34.268Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wing It On! Signs New Five-Unit Deal to Enter Dallas-Fort Worth

**TL;DR:** Wing It On! signed a new five-unit deal to enter the Dallas-Fort Worth market. The brand has earned a loyal fan following for its fresh and crispy wings.

*originally published in Franchising.com on 2021-04-29. [Read the original](https://www.franchising.com/news/20210429_wing_it_on_signs_new_fiveunit_deal_to_enter_dallasfort_worth.html).*

## Story

These will be the first Wing It On! locations in Dallas-Fort Worth, joining the location that recently opened in the Houston/Spring market in March 2021.

Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, freshly prepared salads, sides and irresistible customizable seasoned fries.

Creating the best wing experience around goes back to the early 2000s when Ensero and his friends would argue every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in nearby towns. However, the distance and low-quality product would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown of Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- qsr (topic)
- Dallas-Fort Worth, Texas (location)
- market entry (topic)
- Wing It On! (company)
- Houston/Spring (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210429_wing_it_on_signs_new_fiveunit_deal_to_enter_dallasfort_worth.html). Summarized by Burnaze (https://burnaze.com/article/7ce7741d-d012-4396-b157-dff63a34907e).