---
title: "QSR Interviews Oath Pizza Chief Marketing Officer Stacie Colburn Hayes"
url: https://burnaze.com/article/7d4a3b61-4737-4d52-a7fd-12ddf0c7f9f0
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-interviews-oath-pizza-chief-marketing-officer-stacie-colburn-hayes-2718573
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Development & multi-unit","Marketing","People"]
published: 2022-04-29T20:15:00.000Z
modified: 2026-11-01T01:18:49.716Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b92a9599036d26a37481f040ebc034bf4473.jpg
---

# QSR Interviews Oath Pizza Chief Marketing Officer Stacie Colburn Hayes

**TL;DR:** Oath Pizza is introducing a new design and branding strategy, moving away from bold and abstract elements. The brand will debut its new design in West Hartford, Connecticut, during the first half of 2022.

*originally published in 1851 Franchise on 2022-04-29. [Read the original](https://1851franchise.com/qsr-interviews-oath-pizza-chief-marketing-officer-stacie-colburn-hayes-2718573).*

## Story

In a recent interview with QSR Magazine , Stacie Colburn Hayes , Oath Pizza Chief Marketing Officer, discussed the brand moving away from bold, abstract and masculine overtones and introducing a fresh new look to complement its delicious, better-for-you food.

Oath Pizza will debut its new design in West Hartford, Connecticut, during the first half of 2022. Its company-owned and franchised locations will follow suit with the new design as well.

“There is too much of the same in the pizza industry,” said Hayes. “We knew that a cookie-cutter system with lower-quality ingredients was too widespread, and for us to succeed, we would have to be different.”

The streamlined, flexible footprint at the new Oath Pizza locations will complement a seamless purchasing and pick-up experience and an ongoing commitment to help cater to the needs of a growing customer base. The brand’s operation model supports lower labor and higher throughput with faster cook times, reduced overhead costs and a better customer experience.

Oath has succeeded in modernizing its approach while maintaining its identity and steering clear of industry trends and fads — a difficult balance for franchises to navigate.

Oath Pizza has set itself apart in the space while offering a genuinely feel-good experience. From the restaurant atmosphere to the menu itself, Oath Pizza has stayed true to its roots without compromising. A bold and deliberate move to reflect the brand’s Nantucket values in each restaurant ensures Oath Pizza will continue to stand out from others in the industry for years to come.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- customer experience (topic)
- brand redesign (topic)
- menu strategy (topic)
- West Hartford, Connecticut (location)
- restaurant footprint (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-interviews-oath-pizza-chief-marketing-officer-stacie-colburn-hayes-2718573). Summarized by Burnaze (https://burnaze.com/article/7d4a3b61-4737-4d52-a7fd-12ddf0c7f9f0).