---
title: "Bar Louie Turns 35: Celebrate with Iconic '90s Vibes and Exclusive Perks"
url: https://burnaze.com/article/7d8adf29-fbc6-4d33-b216-34f54468a49b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241231_bar_louie_turns_35_celebrate_with_iconic_3990s_vibes_and_exclusive_perks.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2024-12-31T12:00:00.000Z
modified: 2026-10-31T17:14:57.537Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Bar Louie Turns 35: Celebrate with Iconic '90s Vibes and Exclusive Perks

**TL;DR:** Bar Louie is celebrating its 35th anniversary with a throwback menu of '90s-inspired cocktails and exclusive perks for its rewards app users. The brand has grown from a single location in Chicago to over 60 locations nationwide, while staying true to its roots of individuality and inclusivity.

*originally published in Franchising.com on 2024-12-31. [Read the original](https://www.franchising.com/news/20241231_bar_louie_turns_35_celebrate_with_iconic_3990s_vibes_and_exclusive_perks.html).*

## Story

From Jan. 1 through April 30, Bar Louie is serving up the ultimate throwback with a menu of eight iconic ‘90s-inspired cocktails, each crafted to bring a delicious dose of nostalgia. The lineup includes:

- Long Island Iced Tea – Skyy Vodka, Hendrick’s Gin, Bacardi Superior Rum, Sauza Silver Tequila, Triple Sec, sour mix, and Coke.

- Blue Hawaiian – Rum Haven Coconut Rum, Blue Curaçao, lemon juice, and pineapple juice.

- Sex on the Beach – Deep Eddy Vodka, Peach Schnapps, cranberry juice, and orange juice.

- Alabama Slammer – Southern Comfort, Sloe Gin, Disaronno Amaretto, and orange juice.

- Tequila Sunrise – Sauza Silver Tequila, orange juice, and grenadine.

- Mudslide – Ketel One Vodka, Bailey’s Irish Cream, Mr. Black Coffee Liqueur, and cream.

- Appletini – Skyy Vodka, Sour Apple Pucker, and sour mix.

- Cosmopolitan – Wheatley Vodka, Triple Sec, lime juice, and cranberry juice.

For fans who can’t get enough, this is the only birthday party where guests leave with a gift! By downloading the Bar Louie Rewards app, guests can enjoy a free Bar Bite with a $15 purchase, plus earn 35 Bonus Points on all orders of $35+ after signup — but that's just the beginning! In celebration of 35 years, Bar Louie is introducing a new reward: unlock $35 off the next purchase after earning 400 points in the app. This exclusive offer is available for a limited time, making it the perfect way to celebrate the milestone!

“From our first location in Chicago back in 1990 to over 60 locations today, we’ve always been about creating a welcoming, neighborhood vibe where guests feel at home,” said Brian Wright, CEO of Bar Louie. “This milestone isn’t just about where we’ve been, but where we’re headed. We’re staying true to our roots while embracing new ways to connect with our guests."

Bar Louie began in 1990 as a corner bar in Chicago’s River North neighborhood, offering signature martinis and handcrafted cocktails, approachable yet elevated food, and a welcoming atmosphere. Rooted in individuality and inclusivity, Bar Louie quickly became a go-to spot for creating unforgettable moments, from late-night celebrations to casual lunches.

“As we look back at 35 years, we’re proud of our journey.” Wright adds. “We’ve grown from a small Chicago bar to a nationwide favorite, but we’re still about that same spirit of authenticity and community. That’s what’s always made Bar Louie special.”

In addition to its anniversary celebrations, Bar Louie continues to innovate. In 2024, the brand refreshed its restaurant designs, partnered with OpenTable for seamless reservations, enhanced its Bar Louie Rewards app, and expanded delivery options — all while preserving its signature neighborhood atmosphere.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- Chicago (location)
- anniversary celebration (topic)
- rewards program (topic)
- restaurant design (topic)
- delivery options (topic)
- Bar Louie (company)
- OpenTable (company)
- Brian Wright (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241231_bar_louie_turns_35_celebrate_with_iconic_3990s_vibes_and_exclusive_perks.html). Summarized by Burnaze (https://burnaze.com/article/7d8adf29-fbc6-4d33-b216-34f54468a49b).