---
title: "Nekter Juice Bar Partners With Watermelon Farmers"
url: https://burnaze.com/article/7d913c5e-965f-4616-ad48-c57fbe93a6d3
source: "1851 Franchise"
original_url: https://1851franchise.com/nekter-juice-bar-partners-with-watermelon-farmers-2707188
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2018-07-18T18:13:26.000Z
modified: 2026-11-01T02:02:35.067Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e3f9004d117ed158b90d5282edeaaf104326.jpg
---

# Nekter Juice Bar Partners With Watermelon Farmers

**TL;DR:** Nekter Juice Bar is partnering with regional farmers to source watermelons for its seasonal drinks as part of its Farm-to-Cup initiative. The program aims to ensure freshness of the produce.

*originally published in 1851 Franchise on 2018-07-18. [Read the original](https://1851franchise.com/nekter-juice-bar-partners-with-watermelon-farmers-2707188).*

## Story

As part of its Farm-to-Cup initiative, the juice chain is sourcing watermelons from regional farms. The watermelon connection will help the chain offer seasonal drinks to customers. The farms include Borders Melon in Edinburg, Texas, Melon 1 in Barnwell, South Carolina and Van Groningen & Sons in Manteca, California.

Nekter CEO Steve Schulze said in a statement that the program will ensure freshness.

“Our new Farm-to-Cup program ensures that our watermelon — in fact, all of our produce — is the best and freshest that it can be,” he said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nekter Juice Bar (company)
- farm to table (topic)
- seasonal drinks (topic)
- watermelon sourcing (topic)
- regional farms (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nekter-juice-bar-partners-with-watermelon-farmers-2707188). Summarized by Burnaze (https://burnaze.com/article/7d913c5e-965f-4616-ad48-c57fbe93a6d3).