---
title: "Edible® Opens Third Arkansas Store in Little Rock"
url: https://burnaze.com/article/7db9cc00-4a2d-4fc4-81ec-a3ea354da5a3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211206_edible_opens_third_arkansas_store_in_little_rock.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2021-12-06T12:00:00.000Z
modified: 2026-11-01T02:13:37.220Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Edible® Opens Third Arkansas Store in Little Rock

**TL;DR:** Edible opened a new location in Little Rock, Arkansas, operated by Unique Brands and local entrepreneur Brieon Mitchell. The store is located within the McCain Plaza Shopping Center in North Little Rock.

*originally published in Franchising.com on 2021-12-06. [Read the original](https://www.franchising.com/news/20211206_edible_opens_third_arkansas_store_in_little_rock.html).*

## Story

Edible® announced today the brand’s newest location opened in Little Rock. Little Rock’s newest location officially opened its doors in early December, just in time for the bustling holiday season. The store is located within the McCain Plaza Shopping Center in North Little Rock at 4178 E. McCain Blvd.

The new location is operated by Unique Brands. Local entrepreneur and veteran Brieon Mitchell and his team have an extensive background in finance, business and leadership.

“When exploring business opportunities, we found our personal values aligned perfectly with the Edible® culture and corporate mission,” said Brieon Mitchell. “Our team has a tremendous opportunity to grow the Edible® brand in Little Rock - there’s certainly a demand for convenient and quality gifts - which was ideal as we are eager to develop multiple Edible® stores in the area. We’re thrilled to open alongside a reputable, innovative company and look forward to demonstrating our company’s principles with every location we open.”

Edible® offers a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From arrangements to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s® delivery vans with contactless delivery through its seamless e-commerce system. Edible’s® ongoing commitment to innovation is the driving force in delivering a memorable, celebratory experience for guests.

In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.

“Brieon and team have an undeniable passion for connecting with people, especially in a customer-centric setting. We’re confident their community connections and family values will come across every day as operators,” said Patricia Perry, vice president of franchise development.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Retail (sector)
- new location (topic)
- store opening (topic)
- Edible Brands (company)
- Little Rock (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20211206_edible_opens_third_arkansas_store_in_little_rock.html). Summarized by Burnaze (https://burnaze.com/article/7db9cc00-4a2d-4fc4-81ec-a3ea354da5a3).