---
title: "Batteries Plus Launches Initiative and Supports Veterans in Honor of America's 250th Anniversary"
url: https://burnaze.com/article/7de4d430-5efc-4d48-b594-d03d305f5737
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260618_batteries_plus_launches_initiative_and_supports_veterans_in_honor_of_americ.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2026-06-18T12:00:00.000Z
modified: 2026-10-31T14:56:52.781Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus Launches Initiative and Supports Veterans in Honor of America's 250th Anniversary

**TL;DR:** Batteries Plus has launched the Power with Purpose initiative to support the Veterans of Foreign Wars (VFW) in honor of America's 250th anniversary. The initiative includes a corporate donation to the VFW National Veterans Service Program and a promotion offering discounts on select LUXPRO products.

*originally published in Franchising.com on 2026-06-18. [Read the original](https://www.franchising.com/news/20260618_batteries_plus_launches_initiative_and_supports_veterans_in_honor_of_americ.html).*

## Story

HARTLAND, Wis., June 18, 2026 // PRNewswire // -- Batteries Plus supports the Veterans of Foreign Wars (VFW) of the U.S. with its Power with Purpose initiative in collaboration with LUXPRO, in honor of America's 250th anniversary.

The VFW's National Veterans Service Program provides free and accredited claims assistance to millions of military and veteran families. Batteries Plus supports the VFW National Veterans Service Program through a corporate donation. The promotion of up to a $5 discount on select LUXPRO products in stores and online ends July 4. Qualified products include Patriotic flashlights and headlamps, as well as string lights and mosquito lanterns.

"This initiative gives us an opportunity to honor America's 250th anniversary by supporting veterans and military families through an organization with a long legacy of advocacy and service," said Scott Williams, CEO of Batteries Plus. "We're proud to work with LUXPRO and the VFW on a campaign that allows us to recognize the service and sacrifice of those who have given so much to our country."

Through its programs, the VFW helps:

- Assist veterans and their families in obtaining earned benefits through the Department of Veterans Affairs.

- Advocate for veterans in legislation, healthcare, and education.

- Welcome combat service members home and "Remember. Everyone. Deployed."

The nonprofit organization's mission aligns with Batteries Plus's ongoing commitment to supporting American servicemembers. As VetFran, Batteries Plus provides veterans with training and resources to support their path to franchise ownership. In 2025, Batteries Plus held a top position in Entrepreneur Magazine's Top Franchises for Veterans list.

This Power with Purpose initiative reflects ongoing support for community impact. Since its launch in 2025 as a unified charitable platform, Batteries Plus has supported a range of causes, including:

- 74,000 trees planted with the Arbor Day foundation (2025 & 2026)

- $163,000 to St. Jude Children's Research Hospital (2026)

- 2.3 million battery cells to Toys for Tots (2025)

## Entities

- Franchising.com (publication)
- Retail (sector)
- Batteries Plus (company)
- VetFran (company)
- Entrepreneur magazine (publication)
- veterans support (topic)
- Scott Williams (person)
- Toys for Tots (company)
- anniversary promotion (topic)
- St. Jude Children’s Research Hospital (company)
- corporate donation (topic)
- Arbor Day Foundation (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260618_batteries_plus_launches_initiative_and_supports_veterans_in_honor_of_americ.html). Summarized by Burnaze (https://burnaze.com/article/7de4d430-5efc-4d48-b594-d03d305f5737).