---
title: "JetSet Pilates Teams With Limitless Franchise Growth To Power Expansion"
url: https://burnaze.com/article/7dfbbc6c-26d9-4c30-9e33-bb8b7f8299ab
source: "Athletech News"
original_url: https://athletechnews.com/jetset-pilates-teams-with-limitless-franchise-growth-to-power-expansion/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2025-05-01T17:30:40.000Z
modified: 2026-10-31T16:38:17.363Z
image: https://athletechnews.com/wp-content/uploads/2024/06/image-_5_-_002_-e1745507101192.webp
---

# JetSet Pilates Teams With Limitless Franchise Growth To Power Expansion

**TL;DR:** JetSet Pilates partners with Limitless Franchise Growth to expand its boutique Pilates franchise across key markets, with over 100 studios in development. The partnership aims to build a strong, sustainable brand and capitalize on the growing demand for Pilates.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-05-01. [Read the original](https://athletechnews.com/jetset-pilates-teams-with-limitless-franchise-growth-to-power-expansion/).*

## Story

JetSet Pilates has partnered with Limitless Franchise Growth (LFG) to focus on building the fast-growing Miami-based boutique Pilates franchise across key markets.

The franchise currently has more than 100 studios in development across the United States and Australia and recently opened its second New York City location in Gramercy —a strategic area, considering New York was recently ranked the most Pilates-obsessed state, according to Pilates Matters, a Pilates equipment and accessories retailer.

“We partnered with LFG because of their proven track record scaling some of the most successful boutique fitness franchises in the world,” JetSet Pilates CEO Bertus Albertse said. “Their experience and approach will help us build a strong, sustainable brand as we grow.”

The concept delivers a high-energy workout on Reformer Pilates with 50-minute, full-body sessions set to curated DJ mixes for an immersive experience.

LFG founder and CEO Lance Freeman noted that the company partners with brands that have strong leadership, a clear differentiator and a massive runway.

“JetSet checks every box,” Freeman added. “Their modernized approach to Pilates, elevated experience and leadership make them perfectly positioned to become the next major player in the space.”

The news comes on the heels of new insights from The BFS Network, a growth accelerator for fitness, wellness and recovery businesses. According to its 2024 State of the Industry Report, which analyzed data from 369 boutique studios, Pilates studios consistently outperform other modalities when it comes to profit margins. Why? Their success is tied to premium pricing, a scarcity-driven model built around small group or private sessions and compact studio footprints that keep overhead low.

## Entities

- unit expansion (topic)
- franchise growth (topic)
- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- boutique fitness (topic)
- JETSET Pilates (company)
- Bert Albertse (person)
- pilates industry (topic)
- Limitless Franchise Growth (company)
- Lance Freeman (person)
- The BFS Network (company)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/jetset-pilates-teams-with-limitless-franchise-growth-to-power-expansion/). Summarized by Burnaze (https://burnaze.com/article/7dfbbc6c-26d9-4c30-9e33-bb8b7f8299ab).