---
title: "Time.com: Checkers & Rally's Responds To Burger King's Hot Dog Launch By Dropping Its Prices"
url: https://burnaze.com/article/7e3a7e71-37eb-4193-bcda-32cf1901bd0f
source: "1851 Franchise"
original_url: https://1851franchise.com/timecom-checkers-rallys-responds-to-burger-kings-hot-dog-launch-by-dropping-its-prices-3707
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-02-24T16:11:23.000Z
modified: 2026-11-01T13:04:52.169Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/32625860d3a4509cdcdb8447fc8782c56413160224111023.jpeg
---

# Time.com: Checkers & Rally's Responds To Burger King's Hot Dog Launch By Dropping Its Prices

**TL;DR:** Checkers and Rally's has responded to Burger King's hot dog launch by dropping the price of its hot dog and declaring a 'Wiener War' against the chain. Checkers placed a full-page ad in USA Today challenging Burger King to compare hot dogs.

*originally published in 1851 Franchise on 2016-02-24. [Read the original](https://1851franchise.com/timecom-checkers-rallys-responds-to-burger-kings-hot-dog-launch-by-dropping-its-prices-3707).*

## Story

In response to Burger King’s hot dog launch, Checkers and Rally’s has responded by declaring a “Wiener War” against the chain. According to an article on Time.com , Checkers has dropped the price for its hot dog. The article also said that on Wednesday, February 24, the Florida-based burger chain also placed a full-page ad in USA Today challenge Burger King to “compare wieners.”

“We’re engaged in a fun, aggressive and provocative Wiener War with Burger King,” said Terri Snyder, the chief marketing officer for Checkers and Rally’s .

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Burger King (company)
- Checkers (company)
- USA TODAY (company)
- Rally's (company)
- advertising campaign (topic)
- unit competition (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/timecom-checkers-rallys-responds-to-burger-kings-hot-dog-launch-by-dropping-its-prices-3707). Summarized by Burnaze (https://burnaze.com/article/7e3a7e71-37eb-4193-bcda-32cf1901bd0f).