---
title: "Live to Tell"
url: https://burnaze.com/article/7e91083f-2e09-44e5-9eee-22c070703641
source: "1851 Franchise"
original_url: https://1851franchise.com/live-to-tell-april-26-2019-2709793
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2019-05-02T15:10:28.000Z
modified: 2026-11-01T02:30:20.448Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/53baf7fc919b719c8370b4bd5cc9c3ae712.jpg
---

# Live to Tell

**TL;DR:** Arby's offered a $6 day trip to Hawaii to promote its new King's Hawaiian Sandwich line, generating significant buzz and website traffic. Elon Musk announced Tesla's plans to operate self-driving taxis by next year, while Beyond Meat plans to raise $183.8 million through its initial public offering.

*originally published in 1851 Franchise on 2019-05-02. [Read the original](https://1851franchise.com/live-to-tell-april-26-2019-2709793).*

## Story

*Fantastic: Arby’s Website Traffic For $6 Hawaii Deal*

Arby’s fans were out in full force recently as the brand offered fans a day trip to Hawaii for just $6 in promotion of its new King’s Hawaiian Sandwich line. The outlandish stunt achieved the desired effect and generated significant buzz: the chain racked up a reported 250,000 site visits, 15,000 responses and said tickets sold out in “microseconds.” Arby’s will be taking 10 lucky winners to eat sandwiches by the sea for six hours on April 27.

Despite a noted history of aggressive predictions and missed deadlines, Elon Musk is at it again. At an investor event this week, the Tesla CEO announced that he expects the company to operate self-driving taxis by next year. These robo-taxis would not only be able to compete with the likes of Uber and Lyft, Musk explained; they’d be an excellent revenue opportunity for Tesla owners when they aren't using their vehicles.

To punctuate the announcement, Musk was quoted as saying, "It's financially insane to buy anything other than a Tesla. [Owning another vehicle] will be like owning a horse in three years."

As consumer demand for meatless options continues to heat up, California-based alternative protein company Beyond Meat plans to raise $183.8 million through its initial public offering, with shares reportedly expected to go between $19 and $21 each. With nearly 40 percent of Americans saying they’re making an effort to eat more plant-based options, brands are increasingly turning to alternatives like Beyond Meat to harness the latest trend in a changing marketplace. Investors appear to be betting on its staying power, too.

Last week, Amazon and Google each made moves to stymie Spotify and Apple’s dominance in the music streaming space by launching ad-supported music streaming apps exclusively for their respective smart speaker devices. If Amazon and Google are successful in retaining a higher proportion of music consumption on their platforms via smart speaker by providing a simpler listening experience, they will not only be able to collect valuable user data but also incentivize smart speaker owners to listen exclusively through their services.

From rainbow bagels to Unicorn frappucinos, brands have gone to great lengths to create Instagram-worthy products. Due to Instagram’s ability to drive engagement, restaurant operators are intentionally designing their spaces to attract the social media platform's users. While colorful tiles and fun wallpaper patterns are a surefire way to attract Instagram users to a space, should brands be wary of investing too heavily into creating a customer experience solely geared toward social media?

There’s a lot to be learned from how former football and current business pro Gary Brackett has overcome adversity. Inspired by the Super Bowl champion’s journey through hardship to reach the pinnacle of athletic achievement and then go on to open his own business, Stacked Pickle, Nick Powills sees Brackett’s story as evidence that life’s struggles can and should be used as fuel to succeed.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nick Powills (person)
- Amazon (company)
- Instagram (company)
- Google (company)
- Arby's (company)
- Apple (company)
- brand promotion (topic)
- Uber (company)
- Beyond Meat (company)
- King's Hawaiian (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/live-to-tell-april-26-2019-2709793). Summarized by Burnaze (https://burnaze.com/article/7e91083f-2e09-44e5-9eee-22c070703641).