--- title: "Hand & Stone Massage and Facial Spa Actively Grows its Franchise Development Team by Welcoming Sarah Moudry as Director of Franchise Development" url: https://burnaze.com/article/7e928abd-f5dd-4962-8c26-83398f5fc2ac source: "1851 Franchise" original_url: https://1851franchise.com/hand-stone-massage-and-facial-spa-actively-grows-its-franchise-development-team-by-welcoming-sarah-moudry-as-director-of-franchise-development-2714200 category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" topics: ["Development & multi-unit"] published: 2020-11-05T14:09:30.000Z modified: 2026-11-01T02:26:46.906Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3aa61243187c0a679cb88fd238d6878e5111.jpg --- # Hand & Stone Massage and Facial Spa Actively Grows its Franchise Development Team by Welcoming Sarah Moudry as Director of Franchise Development **TL;DR:** Hand & Stone Massage and Facial Spa has hired Sarah Moudry as Director of Franchise Development to grow and strengthen its team. Moudry joins the brand after working in the dry cleaning segment and previously in the fitness industry at Self Esteem Brands. *originally published in 1851 Franchise on 2020-11-05. [Read the original](https://1851franchise.com/hand-stone-massage-and-facial-spa-actively-grows-its-franchise-development-team-by-welcoming-sarah-moudry-as-director-of-franchise-development-2714200).* ## Story Hand & Stone Massage and Facial Spa, the 475-plus-unit spa franchise that has expanded steadily across markets throughout the U.S. and Canada over the past 15-plus years, has a new member of its franchise development team after actively searching for the right candidate to grow and strengthen its team. Sarah Moudry joined the brand in September, leaving the dry cleaning segment behind for the spa and wellness category. “In 2008, I got my start in the franchising industry at Self Esteem Brands, the parent company of several fitness and beauty brands,” said Moudry. “I started as an executive assistant for the COO and worked my way up in the company to become the franchise development director. During that time, I really embraced the franchise community and developed a love for selling franchises. In 2017, I became the franchise sales manager for ZIPS Franchising, a dry cleaning franchise, and worked there for three years.” Now, as part of the Hand & Stone franchise development team, Moudry notes that she is thrilled to be entering a thriving segment with the backing of an established franchise brand. “I am a health and wellness advocate, and I truly believe that health is our most important asset,” said Moudry. “When I was in the fitness industry, I learned how important it is to take care of your health. If you don’t have your health, you don’t have anything, and massage and skin care are a big part of that. I believe success is about helping as many people as possible, and I love the idea of returning to an industry in which I can do that.” As a member of the Hand & Stone development team, Moudry’s responsibilities will focus on identifying the ideal profile for franchisee candidates, finding new prospects and helping introduce them into the system. She notes that she will also be working on digital marketing and advertising campaigns for the franchise opportunity. Although Moudry interviewed with several companies, Hand & Stone stood out because of the brand’s people-first attitude, in which the primary emphasis is on the company culture. “It was clear that the team has a mission to take care of each other and everybody has a passion for health and wellness,” she said. “The franchise development team isn’t just focused on sales — they are passionate about the brand and creating a winning opportunity for prospects.” Moudry notes that the brand's franchisee support system, which includes an in-house marketing agency, assistance with real estate selection, training, staffing, design and more, is also a main differentiator. She also notes that the brand’s Item 19 and unit-level economics are impressive, with 2019’s average gross sales for all franchise locations open 24 months or more above the $1.3 million mark.* Moudry said, “I have never worked for a franchise brand as strong as Hand & Stone. With almost 500 units open, this is the perfect middle ground between an established concept and an emerging brand with plenty of availability. This creates a truly great opportunity for franchisees.” In response to COVID-19, Moudry notes that self-care and the wellness industry are more attractive than ever, both for consumers and for franchise owners. “People are reevaluating their lives and focusing on what really matters, such as their health and wellness,” she said. “Plus, many people are thinking about their career aspirations and deciding that they want to be around others who motivate them and drive growth. It is an amazing time for entrepreneurship.” The news of Moudry’s hire comes on the heels of John Teza joining Hand & Stone as the new president and CDO. Teza also mirrored Moudry’s sentiment that the health and wellness industry is primed for significant growth. “Consumers have been spending more and more on health and wellness for years, well before the coronavirus crisis, and now, people are only going to be more conscious about their health,” Teza said. “Non-clinical health and wellness is going to be one of the most important industries going forward, and Hand & Stone is at the forefront of that shift.” At Hand & Stone, Teza said he sees a brand well positioned to capitalize on this large scale growth. “The organization is incredibly well-built,” Teza said. “Todd [Leff, Hand & Stone’s chief executive officer] has pulled together a world-class team of franchise experts, and the brand is performing at a very high level.” Looking ahead, Moudry says her goal as part of the Hand & Stone development team is to help the brand stay on track with opening 50 to 60 stores a year. “I truly love my career in the franchising world and can’t wait to start this next chapter with Hand & Stone,” said Moudry. “I am also a mother of two young girls, and motherhood has certainly made me a better salesperson. At the end of the day, I’ll always be an entrepreneur, and I love helping other entrepreneurs follow their passion.” Hand & Stone is a 475-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 31 states and Canada. The brand has been named No. 1 in the spa category by Entrepreneur Magazine for 2020, ranked No. 8 on Forbes' Best Franchises to Buy list for 2019 in the high investment category and is the fastest-growing spa concept in the country. For more information on Hand & Stone, visit ## Entities - 1851 Franchise (publication) - franchise development (topic) - Beauty & Wellness (sector) - Entrepreneur (publication) - growth strategy (topic) - Forbes (company) - Hand & Stone (company) - Self Esteem Brands (company) - spa industry (topic) - hiring (topic) - Todd Leff (person) - John Teza (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/hand-stone-massage-and-facial-spa-actively-grows-its-franchise-development-team-by-welcoming-sarah-moudry-as-director-of-franchise-development-2714200). Summarized by Burnaze (https://burnaze.com/article/7e928abd-f5dd-4962-8c26-83398f5fc2ac).