--- title: "Teriyaki Madness Franchisees Add Restaurant to Portfolio" url: https://burnaze.com/article/7ed103fa-f27a-4637-8602-f4f360ca3268 source: "1851 Franchise" original_url: https://1851franchise.com/why-these-dairy-queen-franchisees-added-teriyaki-madness-to-their-portfolio-2726342 category: "Fast casual" industry: "Restaurants" segment: "Fast casual" published: 2024-06-19T13:08:02.000Z modified: 2026-11-01T01:05:15.965Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/14cc17233374045e302f9a92cbf556393362.jpg --- # Teriyaki Madness Franchisees Add Restaurant to Portfolio **TL;DR:** Lydia and JJ Raval, Dairy Queen franchisees, have decided to add Teriyaki Madness to their portfolio, impressed with the restaurant's atmosphere and support from the corporate team. They are now on track to open their own Teriyaki Madness location in Lynchburg, Virginia. *originally published in 1851 Franchise on 2024-06-19. [Read the original](https://1851franchise.com/why-these-dairy-queen-franchisees-added-teriyaki-madness-to-their-portfolio-2726342).* ## Story After years of franchising with Dairy Queen, Lydia and JJ Raval decided they wanted to add another business to their portfolio. They were weighing their options when a friend who works for Teriyaki Madness told them about the Seattle-style teriyaki franchise. The Ravals knew they had to try it for themselves, so they drove two hours to the nearest location and tried most everything on the menu. Not only did they fall in love with the food, but they were impressed with the restaurant’s atmosphere and the support provided by the corporate team. They decided to move forward with Teriyaki Madness and are now on track to open their own location in Lynchburg, Virginia. **1851 Franchise: Frame your personal story for us.** **What did you do before franchising, and how did you decide franchising made sense for you?** **Lydia:** Well we've been with Dairy Queen for a little while. I've been working with Dairy Queen for 12 years and JJ has been in the business and food industry since 2006 and with Dairy Queen since 2016. We’ve grown with a company that first started buying the Dairy Queens and we started with one store and then I got a second store, third store, fourth store. And at that point, we got to the point of wanting to branch out on our own. We actually bought one Dairy Queen, which we still have. We found out about Teriyaki Madness and got really excited about the product and the atmosphere. **JJ:** As a franchisee, you can get support from the franchisor. You don't have to worry about new products and everything because they already have the system developed and tested. They take care of everything, so you don't have to worry about anything other than selling the products. Whenever and wherever you need support, you can go to the franchisor for assistance. For example, if you have a labor issue, like hiring employees or managing them, the franchisor can help you with that. The franchisor is connected to other franchisees, so they can help you out with their experience and knowledge. They can tell you what marketing strategies are effective in different areas. So, you get good support from the franchisor instead of having to figure everything out on your own. **Lydia:** We actually have a friend in Tennessee. She doesn't own Teriyaki Madness, but she actually works at one and she told JJ about it. We decided to check it out and our closest one was actually two hours away. So we went over and we tried most things on the menu. We loved it and decided to move forward. The biggest thing we are excited about is the support from Teriyaki Madness — that was a big thing for us. **Lydia:** We're starting with one store. Our goal is to do well there and then we hope to spread out in our area. We're more than happy to grow. **JJ:** We want to put our best foot very strong so we can let our second foot up, so we want to set things up very well. We need to understand what we need inside, because this is new for us. I could see us growing to maybe four, five or 10 stores in the future. We worked hard to be where we are today. You can’t take short cuts and you get back what you put into what you do. We learn new things every day and our work tends to be our passion. **Lydia:** Don't be scared of your franchisor. There's a lot of people out there who are ready and willing to help you. You just have to reach out. **JJ:** Some people think that there is a lot of control from the franchisor, but that's not the case. The franchisor's control is there to help you grow your business, not to control you. As an Indian, I see many Indians who go into the gas station business or other businesses but don't want to be franchisees because they think the franchisor has too much control. However, I see it differently. I believe the franchisor's control is helpful and constructive. Teriyaki Madness is making big moves. The secret sauce lies in TMAD’s uncompromising support systems that allow new business owners to achieve success through their proprietary training and support programs with teams dedicated to each franchisee’s unique needs. More than 150 shops across three countries deliver big, heaping bowls of fresh, healthy, natural ingredients to their communities, creating a cult-like following with customers, employment opportunities for neighborhoods, and profitable margins for the franchisees. Backed by leading-edge technology including delivery and loyalty innovations and an all-star executive team, Teriyaki Madness’ focus is on providing profitable opportunities for TMAD franchisees by providing delicious, healthy food to communities. Visit franchise.teriyakimadness. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - franchise expansion (topic) - Dairy Queen (company) - Teriyaki Madness (company) - corporate support (topic) - restaurant portfolio (topic) - Lynchburg, Virginia (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/why-these-dairy-queen-franchisees-added-teriyaki-madness-to-their-portfolio-2726342). Summarized by Burnaze (https://burnaze.com/article/7ed103fa-f27a-4637-8602-f4f360ca3268).