---
title: "Revl Training Eyes New Markets, Including US"
url: https://burnaze.com/article/7eec1b1d-2676-4b0a-a932-f96b78a0dfed
source: "Athletech News"
original_url: https://athletechnews.com/revl-training-eyes-new-markets-including-us/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
topics: ["Operations"]
published: 2025-03-28T14:17:32.000Z
modified: 2026-10-31T16:40:26.336Z
image: https://athletechnews.com/wp-content/uploads/2025/03/Allen_Law_REVL_Training-scaled-e1743111936986.webp
---

# Revl Training Eyes New Markets, Including US

**TL;DR:** Revl Training, an Australian-founded premium group fitness franchise, has named Allen Law as its global chairman as it prepares to expand into several new markets. The company reports a 240% year-on-year revenue increase since its launch and has received a strategic investment from Move [Repeat].

*By Courtney Rehfeldt, originally published in Athletech News on 2025-03-28. [Read the original](https://athletechnews.com/revl-training-eyes-new-markets-including-us/).*

## Story

Revl Training, an Australian-founded premium group fitness franchise, has named fitness and wellness entrepreneur Allen Law as its global chairman as it prepares to expand into the U.S., New Zealand, Southeast Asia, the Middle East, North Africa and the U.K.

The performance-focused fitness concept, which currently operates 15 locations across Australia, Singapore and Dubai, reports a 240% year-on-year revenue increase since its launch.

“We are delighted to welcome Allen Law as our chairman,” Revl Training CEO Ben Woolford said. “We are rapidly developing Revl Training internationally, and we look forward to the experience that Allen Law will bring to the company in realizing Revl Training’s potential as a business that builds upon our legacy of exceptional growth.”

Law, an entrepreneur who founded and scaled Park Hotel Group in 2004, is also the co-founder of Move [Repeat], a boutique fitness lifestyle collective and the parent company of Yoga Movement and Strong Pilates Singapore. Revl had reportedly received a strategic investment from Move [Repeat] earlier this year for an undisclosed amount.

“I am proud to be part of the Revl community as it continues its mission to become a global leader in fitness innovation and the go-to destination for anyone keen to improve their health and fitness,” Law said.

Revl alternates its three goal-based, 50-minute programs throughout the week: Move, Perform and Sweat, which are structured in 13-week blocks.

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- Courtney Rehfeldt (person)
- U.K. (location)
- Australia (location)
- US (location)
- New Zealand (location)
- global growth (topic)
- Middle East (location)
- strategic investment (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/revl-training-eyes-new-markets-including-us/). Summarized by Burnaze (https://burnaze.com/article/7eec1b1d-2676-4b0a-a932-f96b78a0dfed).