---
title: "Inside Workout Anytime’s Acquisition-Led Growth Strategy"
url: https://burnaze.com/article/7f232af9-bd59-4b72-8ab8-c83ee064b8be
source: "Athletech News"
original_url: https://athletechnews.com/workout-anytime-acquisition-expansion-strategy-ceo-jerry-pugh/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A"]
published: 2026-09-10T20:27:18.000Z
modified: 2026-09-10T20:30:28.984Z
image: https://athletechnews.com/wp-content/uploads/2026/09/image001-e1789071733299.webp
---

# Inside Workout Anytime’s Acquisition-Led Growth Strategy

**TL;DR:** Workout Anytime is accelerating its growth toward a 400-club goal by acquiring existing independent and competing gym locations to convert into franchised units. The brand is led by CEO Jerry Pugh.

*By Courtney Rehfeldt, originally published in Athletech News on 2026-09-10. [Read the original](https://athletechnews.com/workout-anytime-acquisition-expansion-strategy-ceo-jerry-pugh/).*

## Story

Press esc to close× | | | | | --- | --- | --- | | | | | | --- | --- | | | × | | search | | Custom Search | | | | --- | --- | | | Sort by Relevance Date | Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Watch Now Fitness Business Inside Workout Anytime’s Acquisition-Led Growth Strategy Courtney Rehfeldt September 10, 2026 - Share on Facebook - Share on Twitter - Share via Email credit: Workout Anytime On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms.

CEO Jerry Pugh says the brand takes… Membership Required This article is for ATN Pro members only. ATN Pro members get: - Unlimited access to Athletech News articles - Exclusive access to ATN Pro-level reporting - Discounts to ATN the Innovation Summit - VIP access to community events - Exclusive email newsletters Subscribe\\ Now Already a member? Log in Already a member?

com/why-fitness-operators-are-finding-growth-in-community-not-competition/) Why Fitness Operators Are Finding Growth in Community, Not Competition - [](https://athletechnews.com/apple-major-health-fitness-upgrades-readiness-health-age-lab-testing/) Apple Unveils Major Health & Fitness Upgrades, Including Lab Tests Keep Pulse on the Latest in Wellness & Fitness News.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Workout Anytime (company)
- gym expansion (topic)
- franchise strategy (topic)
- Jerry Pugh (person)
- acquisition growth (topic)

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Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/workout-anytime-acquisition-expansion-strategy-ceo-jerry-pugh/). Summarized by Burnaze (https://burnaze.com/article/7f232af9-bd59-4b72-8ab8-c83ee064b8be).