---
title: "Cousins Subs® Launches New Consumer Website"
url: https://burnaze.com/article/7f2e6af6-8821-4a56-aa82-c3036ea666cd
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220222_cousins_subs_launches_new_consumer_website.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2022-02-22T12:00:00.000Z
modified: 2026-11-01T02:12:07.513Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs® Launches New Consumer Website

**TL;DR:** Cousins Subs has launched a new consumer website with a faster and more seamless user experience. The new website includes improvements such as increased site speed and reduced ordering friction points.

*originally published in Franchising.com on 2022-02-22. [Read the original](https://www.franchising.com/news/20220222_cousins_subs_launches_new_consumer_website.html).*

## Story

“The main focus for the new website was to increase the overall site speed and reduce the total number of clicks required to order,” said Max Dalebroux, digital marketing manager at Cousins Subs. “It was also important to create a consistent brand experience across desktop, mobile web and our mobile app. With these new upgrades, we can confidently say that we offer a first-class digital experience for our guests ordering online.”

Created and designed with user experience in mind, the new Cousins Subs website includes improvements such as:

- Increased site speed and reduced page load time

- Consistent brand experience across desktop, mobile web and our mobile app

- Reduced ordering friction points and number of clicks required to order

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Cousins Subs (company)
- user experience (topic)
- website launch (topic)
- digital experience (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220222_cousins_subs_launches_new_consumer_website.html). Summarized by Burnaze (https://burnaze.com/article/7f2e6af6-8821-4a56-aa82-c3036ea666cd).