---
title: "Massage Envy Announces Erich Melsheimer as Chief Development Officer"
url: https://burnaze.com/article/7f42f9b2-f195-4b78-9132-f127c6fddce6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230331_massage_envy_announces_erich_melsheimer_as_chief_development_officer.html
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
topics: ["People"]
published: 2023-03-31T12:00:00.000Z
modified: 2026-10-31T17:47:40.425Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Massage Envy Announces Erich Melsheimer as Chief Development Officer

**TL;DR:** Massage Envy has appointed Erich Melsheimer as its Chief Development Officer. Melsheimer has over three decades of experience in corporate and franchise development, previously serving as Vice President of Global Real Estate at Planet Fitness.

*originally published in Franchising.com on 2023-03-31. [Read the original](https://www.franchising.com/news/20230331_massage_envy_announces_erich_melsheimer_as_chief_development_officer.html).*

## Story

Melsheimer is a development officer with more than three decades of experience in corporate & franchise development. Prior to joining Massage Envy, he served as Planet Fitness’ Vice President of Global Real Estate. In that role, Melsheimer oversaw all of the company’s franchise real estate in the United States, Canada, Panama, Mexico, Australia and New Zealand, as well as emerging markets development.

His team was directly responsible for administrating franchisee Area Development Agreements, managing ownership transfers and reviewing and approving new locations. Melsheimer worked with franchisees to develop analytic tools that helped formulate and refine market development plans in the U.S.

“Erich is a visionary leader who will help strengthen and expand Massage Envy’s national footprint,” said Beth Stiller, Massage Envy Chief Executive Officer.

“I am proud to join Massage Envy and work with franchises to increase the brand’s national presence,” said Erich Melsheimer, Massage Envy Chief Development Officer.

Melsheimer previously held a 12-year tenure at Gap, Inc., overseeing development of the company’s brands in the Southeast U.S., including complex flagship projects and international strategy assignments. He has also held Real Estate and Asset Management Roles with The Wendy’s Company and Yum! Brands, and served as a consultant for Darden Restaurants.

Melsheimer graduated from The University of Arizona with a degree in Regional Development and has been an active participant with International Council of Shopping Centers (ICSC)

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Beauty & Wellness (sector)
- executive appointment (topic)
- Wendy's (company)
- Yum Brands (company)
- Planet Fitness (company)
- Massage Envy (company)
- Darden (company)
- Gap (company)
- Beth Stiller (person)
- Erich Melsheimer (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230331_massage_envy_announces_erich_melsheimer_as_chief_development_officer.html). Summarized by Burnaze (https://burnaze.com/article/7f42f9b2-f195-4b78-9132-f127c6fddce6).