---
title: "Hyper Energy Bar Taps Rebecca Speck as Chief Marketing Officer"
url: https://burnaze.com/article/7f755cc0-7a79-478a-89be-51b2dacb1385
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/hyper-energy-bar-taps-rebecca-speck-as-chief-marketing-officer/
author: "Danny Klein"
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Marketing","People"]
published: 2026-09-23T12:39:48.000Z
modified: 2026-10-31T15:30:51.271Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Hyper Energy Bar Taps Rebecca Speck as Chief Marketing Officer

**TL;DR:** Hyper Energy Bar has appointed Rebecca Speck as Chief Marketing Officer to lead the brand's marketing strategy as it expands across the Midwest. Speck brings experience in brand strategy and consumer insights from her previous role as Vice President of Strategy & Insights at Scooter's Coffee.

*By Danny Klein, originally published in QSR Magazine on 2026-09-23. [Read the original](https://www.qsrmagazine.com/news/hyper-energy-bar-taps-rebecca-speck-as-chief-marketing-officer/).*

## Story

Hyper Energy Bar, a fast-growing drive-thru beverage brand, today announced the appointment of Rebecca Speck as Chief Marketing Officer. Speck will lead Hyper’s brand and marketing strategy as the company continues to expand across the Midwest.

The appointment comes amid significant momentum for Hyper, which has more than doubled its store footprint in the past year.

“We are very excited about Rebecca joining the Hyper leadership team,” said Chris Whalen, founder and CEO of Hyper Energy Bar. “We’ve grown quickly, and we needed someone who understands how to build a brand at scale without losing what made people love it in the first place. She brings a lot of experience, but just as importantly, she understands who we are and where we want to take Hyper.”

Speck brings experience in brand strategy, consumer insights, innovation and growth. Most recently, she served as Vice President of Strategy & Insights at Scooter’s Coffee, where she helped lead initiatives spanning brand growth, menu and product strategy, customer insights and business strategy during a period of significant expansion for the company.

“I knew pretty quickly that Hyper was a place I wanted to be,” said Speck. “There’s an incredible energy around the brand—not just in the drinks, but in the people, the culture and the way Hyper shows up in its communities. We have an amazing opportunity to build on that momentum, introduce Hyper to more people and create the kind of brand people genuinely want to be part of. I’m incredibly excited to help write the next chapter.”

## Entities

- QSR (sector)
- QSR Magazine (publication)
- brand expansion (topic)
- executive appointment (topic)
- marketing strategy (topic)
- Scooter's Coffee (company)
- Danny Klein (person)
- leadership appointment (topic)
- chief marketing officer (topic)
- Hyper Energy Bar (company)
- Rebecca Speck (person)
- Chris Whalen (person)

---
Originally reported by Danny Klein, QSR Magazine (https://www.qsrmagazine.com/news/hyper-energy-bar-taps-rebecca-speck-as-chief-marketing-officer/). Summarized by Burnaze (https://burnaze.com/article/7f755cc0-7a79-478a-89be-51b2dacb1385).