---
title: "Shake Shack's New Concept Is Taking Advantage of a Takeout Trend in QSR"
url: https://burnaze.com/article/7fe001ec-9229-4ccd-bc59-d05c8935ba51
source: "1851 Franchise"
original_url: https://1851franchise.com/shake-shacks-new-concept-is-taking-advantage-of-a-takeout-trend-in-qsr-2711880
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Emerging brands"]
published: 2019-12-18T19:14:06.000Z
modified: 2026-11-01T02:28:55.579Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/14adfe114815dc79dce1a0bf94187ec34479.jpg
---

# Shake Shack's New Concept Is Taking Advantage of a Takeout Trend in QSR

**TL;DR:** Shake Shack has opened a 2,663-square-foot, takeout-focused store with two separate entrances for digital orders and in-store ordering. The brand is catering to the growing demand for online ordering, a trend also seen in other QSR franchise brands like Starbucks and Sweetgreen.

*originally published in 1851 Franchise on 2019-12-18. [Read the original](https://1851franchise.com/shake-shacks-new-concept-is-taking-advantage-of-a-takeout-trend-in-qsr-2711880).*

## Story

**From** **pick-up cubbies** **to** **Chipotlanes****, QSR franchise brands have spent a lot of time this year finding ways to appeal to the takeout crowd. Now,** **Shack Shake is joining the team with a 2,663-square-foot****, takeout-focused store that includes two separate entrances—one for digital orders made from the Shack App, web and delivery and another entrance for in-store ordering.**

**As online ordering booms****, Shake Shack certainly isn't the only chain testing digitally centric stores.** **Starbucks rolled out a pickup-only store in the fall** **while** **Sweetgreen decided to get rid of its traditional assembly line at one New York store** **in favor of** **digital kiosks** **and concierges who take orders via iPad. Cava plans to open five pick-up-by-car locations this year where** **guests can use the Pick-Up By Car option on the restaurant’s app or website****.**

**With the addition of this takeout-friendly location, Shake Shack now has five different formats, which include food court units, small formats, large formats and full expressions of the brand. The burger brand is also appealing to** **the growing demographic of on-the-go business traveler customers** **by building alternative locations, including opening units within airports, travel centers, stadiums and even a food truck as part of its expansion plans.**

**According to a study by 6t-bureau de recherche,** **urban areas and cities like New York are an ideal place to test these formats, with 90% of New Yorkers having ordered a meal for delivery and 93% possessing a smartphone. The study also found that a third of New Yorkers eat out at restaurants less since they started using** **third-party delivery apps****.**

**As sit-down restaurant business declines, takeout-focused franchise concepts like Shake Shack's are bound to become a much more common sight in cities and beyond.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- new york (location)
- Starbucks (company)
- expansion plans (topic)
- qsr (topic)
- Shake Shack (company)
- Sweetgreen (company)
- digital ordering (topic)
- store format (topic)
- takeout trend (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/shake-shacks-new-concept-is-taking-advantage-of-a-takeout-trend-in-qsr-2711880). Summarized by Burnaze (https://burnaze.com/article/7fe001ec-9229-4ccd-bc59-d05c8935ba51).