---
title: "Restaurant Business: Branded Menu Items Make a Difference"
url: https://burnaze.com/article/809218f3-5b8c-486c-861d-9aea79cc5182
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-business-branded-menu-items-make-a-difference-2703357
category: "Restaurants"
industry: "Restaurants"
published: 2017-07-18T14:09:01.000Z
modified: 2026-11-01T02:06:58.723Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7407ca189959a77b1838b4d3b0c6624b6196.jpg
---

# Restaurant Business: Branded Menu Items Make a Difference

**TL;DR:** Branded menu items can boost sales and increase consumer trust, with 54% of consumers willing to pay more for sandwiches featuring brand-name condiments or spreads. McAlister's Deli has successfully incorporated branded ingredients into their menu items, such as Butterball smoked turkey.

*originally published in 1851 Franchise on 2017-07-18. [Read the original](https://1851franchise.com/restaurant-business-branded-menu-items-make-a-difference-2703357).*

## Story

Putting well-known brands and logos on restaurant menus is hot right now—and for good reason. Brand-name ingredients on menus can boost sales, increase consumer trust and drive traffic.

What’s more, over half (54%) of consumers say they’d be willing to pay more for sandwiches that feature brand-name condiments or spreads, according to Technomic’s 2016 Sandwich Consumer Trend report.

The article cited McAlister’s Deli as an example:

McAlister’s Deli recently rolled out a Garden Fresh Turkey sandwich LTO. It features Butterball smoked turkey, Havarti, spinach, guacamole, tomatoes and olive oil vinaigrette on nine-grain bread. The chain had previously menued a California Turkey Reuben with Butterball turkey, coleslaw, Swiss cheese and Thousand Island dressing.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Technomic (company)
- brand recognition (topic)
- McAlister's Deli (company)
- consumer trust (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-business-branded-menu-items-make-a-difference-2703357). Summarized by Burnaze (https://burnaze.com/article/809218f3-5b8c-486c-861d-9aea79cc5182).