---
title: "Restaurant Hospitality: Buffalo Wings & Rings Boosts Sales with Holiday Gift Card Promotion"
url: https://burnaze.com/article/8098c7d6-1d26-4b5f-91e4-d14365ce15b1
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/restaurant-hospitality-buffalo-wings-rings-boosts-sales-with-holiday-gift-card-promotion-8587
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2016-12-14T19:14:28.000Z
modified: 2026-11-01T02:33:12.431Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3ca9615e7d225037022d41bcfe98614d1174.jpg
---

# Restaurant Hospitality: Buffalo Wings & Rings Boosts Sales with Holiday Gift Card Promotion

**TL;DR:** Buffalo Wings & Rings saw a 340% increase in sales with a holiday gift card promotion, offering a $10 bonus card with every $25 in gift card purchases. The promotion was promoted via the Club '84 eclub and local Facebook pages.

*originally published in 1851 Franchise on 2016-12-14. [Read the original](https://1851franchise.com/wingsandrings/restaurant-hospitality-buffalo-wings-rings-boosts-sales-with-holiday-gift-card-promotion-8587).*

## Story

In 2015, more than 90% of consumers reported purchasing or receiving gift cards - that's according to First Data Corp, and the subject of a recent Restaurant Hospitality article examining how franchise restaurant brands are making most of the holiday gift card opportunity.

“This year we really honed in on the Black Friday craze and made a big digital push on the local level, and it paid off,” Linsey Case, marketing manager of Buffalo Wings & Rings, told Restaurant Hospitality. “On Black Friday only, we offered a $10 bonus card with every $25 in gift card purchases, which we promoted via our Club ’84 eclub and heavily on local Facebook pages. We saw a 340 percent increase in the first week, with sales of just over 1,600 gift cards, and nearly 1,100 on Black Friday alone.”

Having fun with your holiday gift card promotion and allowing your team members to be creative with how they sell gift cards is another tip to make the most of the seasonal opportunity.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Facebook (company)
- digital marketing (topic)
- sales increase (topic)
- holiday gift card promotion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/restaurant-hospitality-buffalo-wings-rings-boosts-sales-with-holiday-gift-card-promotion-8587). Summarized by Burnaze (https://burnaze.com/article/8098c7d6-1d26-4b5f-91e4-d14365ce15b1).