---
title: "Formah Body Sculpting CEO: From Engineer to Entrepreneur"
url: https://burnaze.com/article/80c3ca3b-2fd7-49a8-8015-14596f82d7ec
source: "1851 Franchise"
original_url: https://1851franchise.com/how-formah-body-sculpting-ceo-transformed-passion-into-global-franchise-success-2725976
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["People"]
published: 2024-04-20T13:08:01.000Z
modified: 2026-11-01T01:07:32.571Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/be9799c5ea6e6d16002e78017559f6537531.jpg
---

# Formah Body Sculpting CEO: From Engineer to Entrepreneur

**TL;DR:** Henrique Chimenes de Melo, CEO and co-founder of Formah Body Sculpting, shared his journey from being an engineer to building a body sculpting franchise. Formah Body Sculpting expanded to the U.S. in 2019 and started offering franchise opportunities in 2022.

*originally published in 1851 Franchise on 2024-04-20. [Read the original](https://1851franchise.com/how-formah-body-sculpting-ceo-transformed-passion-into-global-franchise-success-2725976).*

## Story

In this episode of Meet the Zor, 1851 Franchise CEO and publisher Nick Powills interviewed Henrique Chimenes de Melo, the CEO and co-founder of Formah Body Sculpting, who shared his journey from being an engineer in Brazil to building a body sculpting franchise.

“I started looking to build some sort of business,” Chimenes de Melo said. “I was always connected with body sculpting; I always was like a gym rat, and I always liked to do body sculpting procedures in Brazil. Then I had this idea with a friend — he was my roommate — and we said, ‘Hey, let’s open a business like this.’”

His passion led him to open his first Formah Body Sculpting location in Brazil in 2014, initially offering various services before narrowing down to body sculpting. Chimenes de Melo partnered with industry experts to develop the company to cater to the demand for non-surgical fat reduction in Brazil. However, finding the market oversaturated in Brazil and still wanting to fulfill his desire of seeing more of the world, he decided to seek out opportunities abroad.

In 2019, Formah Body expanded to the U.S., adapting its model for the American market. The brand started offering franchise opportunities in 2022. After some initial challenges, Formah Body made improvements to its system and has since seen growth with two franchise locations.

“We have such a great advantage,” said Chimenes de Melo. “Body sculpting doesn't compete with massage places. It doesn't compete with facials and doesn't compete with wax. We have open real estate. We never faced a situation in a mall where they said, ‘Oh, your business cannot be here; we already have a body sculpting [business]’ because there isn’t. We are in an emerging market.”

Chimenes de Melo acknowledged that he still has a lot to learn in the franchise space. He knows there is a need to amplify his brand’s story and educate prospects on body sculpting. However, he is confident in the simplicity of operations and the scalability of the business, expressing optimism for future growth within the wellness industry and continued franchisee success.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Beauty & Wellness (sector)
- international expansion (topic)
- Nick Powills (person)
- United States (location)
- wellness industry (topic)
- Brazil (location)
- body sculpting (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-formah-body-sculpting-ceo-transformed-passion-into-global-franchise-success-2725976). Summarized by Burnaze (https://burnaze.com/article/80c3ca3b-2fd7-49a8-8015-14596f82d7ec).