---
title: "Wetzel’s Pretzels Expands Walmart Presence in California"
url: https://burnaze.com/article/80ebfc05-846b-41ee-b1cf-61d7f46d5a59
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260409_wetzels_pretzels_expands_walmart_presence_in_california.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2026-04-09T12:00:00.000Z
modified: 2026-10-31T16:26:54.484Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Expands Walmart Presence in California

**TL;DR:** Wetzel's Pretzels expands its presence in California with a new store in a Walmart location, led by first-time operator Chris Izaguirre. The brand continues to grow in high-traffic retail environments, including Walmart locations.

*originally published in Franchising.com on 2026-04-09. [Read the original](https://www.franchising.com/news/20260409_wetzels_pretzels_expands_walmart_presence_in_california.html).*

## Story

The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including Walmart locations. Guests can expect even more flavor to the public with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. First-time Wetzel’s operator, Chris Izaguirre, will be spearheading the opening. Izaguirre has been with the brand for six years, having started at Wetzel’s Pretzels as a team member. Over time, he worked his way up to become a general manager at the South Coast Plaza location in Costa Mesa, California.

“As I step into my next career venture with the brand, having the continued opportunity to grow with Wetzel’s Pretzels is extremely special,” said Chris Izaguirre. “Being able to open my first location is a great accomplishment, and I look forward to serving the Porter Ranch community with delicious products and delivering a quality experience.”

“We are thrilled to grow our brand’s presence in California and have Chris alongside as we bring out handheld happiness to Porter Ranch,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “Our ongoing expansion into Walmart locations highlights the flexibility of our concept, allowing us to reach even more communities nationwide. We’re confident the Porter Ranch bakery will be a hit with shoppers looking for a fresh, fast, and fun snack experience.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- California (location)
- Walmart (company)
- Wetzel's Pretzels (company)
- retail partnership (topic)
- california market (topic)
- Jon Fischer (person)
- Porter Ranch (location)
- Chris Izaguirre (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260409_wetzels_pretzels_expands_walmart_presence_in_california.html). Summarized by Burnaze (https://burnaze.com/article/80ebfc05-846b-41ee-b1cf-61d7f46d5a59).