---
title: "Eugene Brokerage Affiliates With Better Homes And Gardens Real Estate LLC"
url: https://burnaze.com/article/81159887-0ede-4312-90b2-d6cb6eba36d6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230112_eugene_brokerage_affiliates_with_better_homes_and_gardens_real_estate_llc.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2023-01-12T12:00:00.000Z
modified: 2026-11-01T00:54:30.573Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# Eugene Brokerage Affiliates With Better Homes And Gardens Real Estate LLC

**TL;DR:** Eugene brokerage affiliates with Better Homes and Gardens Real Estate LLC, marking the firm's 20th anniversary and focusing on future growth. The firm is owned and operated by Bess and Ron Blacquiere.

*originally published in Franchising.com on 2023-01-12. [Read the original](https://www.franchising.com/news/20230112_eugene_brokerage_affiliates_with_better_homes_and_gardens_real_estate_llc.html).*

## Story

The firm is owned and operated by Bess and Ron Blacquiere, who started their real estate careers in 1995. In 2003, they launched their company in Eugene and opened a second office in Corvallis in 2020.

Situated near the Willamette and McKenzie Rivers, Eugene, also known a TrackTown USA, is the global headquarters of Nike and is home to the University of Oregon. It offers residents many outdoor and cultural offerings. Eugene and the surrounding areas offer many outdoor activities and natural landscapes including the Willamette National Forest, the Cascade Mountains and the Oregon Coast.

Approximately 45 miles to the north, Corvallis is home to Oregon State University; a public research University and location of the Hatfield Marine Science Center. Similar to Eugene, the city borders the Willamette River, and is surrounded by pastoral agricultural lands.

- The Blaquieres are known for their commitment to coaching and mentoring agents. They will tap into the many business-building resources in Be Better University®, the brand’s professional development and learning platform, to support increased productivity, client acquisition and retention.

- The company will use the marketing power of Distinctive Collection by Better Homes and Gardens Real Estate®, the brand’s unique luxury program, to provide an enhanced level of service and positioning for luxury clients in highly desirable neighborhoods to the south and east of the city, as well as waterfront properties and homes in the nearby Oregon wine country.

- The brokerage will take advantage of the BHGRE® lifestyle programs, resources and content to help develop lasting relationships with clients. PinPointSM, a proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in effectively reaching potential buyers for specific properties.

- Ron and Bess are actively involved in their community, serving on the Boards of the Eugene Association of REALTORS®, Directors for DEMI (Downtown Events Management, Inc.), Doulas Supporting Teens, and Dance for a Reason, as well as having been volunteer divers at the Oregon Coast Aquarium.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- brand expansion (topic)
- Better Homes and Gardens Real Estate LLC (company)
- real estate brokerage (topic)
- Nike (company)
- Eugene (location)
- future growth (topic)
- affiliate partnership (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230112_eugene_brokerage_affiliates_with_better_homes_and_gardens_real_estate_llc.html). Summarized by Burnaze (https://burnaze.com/article/81159887-0ede-4312-90b2-d6cb6eba36d6).