---
title: "New York City’s Iconic Mamoun’s Falafel Continues New Jersey Takeover with New Paramus Location"
url: https://burnaze.com/article/811e448f-bfd6-4905-abd1-d35c6bf050a1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200221_new_york_cityrsquos_iconic_mamounrsquos_falafel_co.html
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2020-02-21T12:00:00.000Z
modified: 2026-11-01T02:34:25.807Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# New York City’s Iconic Mamoun’s Falafel Continues New Jersey Takeover with New Paramus Location

**TL;DR:** Mamoun's Falafel has opened a new location in Paramus, New Jersey, as part of a 20-unit deal with Prospect Capital Restaurants. The brand plans to expand to over 1,000 units within the next few years.

*originally published in Franchising.com on 2020-02-21. [Read the original](https://www.franchising.com/news/20200221_new_york_cityrsquos_iconic_mamounrsquos_falafel_co.html).*

## Key facts

- Mamoun's Falafel opens new Paramus location
- 20-unit deal with Prospect Capital Restaurants
- Expanding to over 1,000 units in a few years

## Story

## New Jersey expansion

Located at the Paramus Crossroads shopping center, the new location is part of a 20-unit deal with franchise group Prospect Capital Restaurants. The group is opening another location in East Rutherford this year, and scouting locations for 16 other locations across New Jersey as they continue their expansion statewide.

“More and more diners are looking for globally influenced cuisine and healthier options, and we are able to offer the diverse menu they crave,” said Mamoun’s Falafel CEO Hussam Chater. “The growth momentum seen by our fifth New Jersey restaurant – and 11th location nationwide – is a significant turning point for the concept, as we start to push outside of our traditional urban roots and explore suburban settings.”

## National growth plans

Mamoun’s Falafel is on target to expand beyond 1,000 units within the next few years, as interest in New York City’s oldest and favorite falafel brand increases daily. The brand is iconic, having grown from a single 200-square-foot store opened by Syrian immigrant Mamoun Chater in 1971. Today, the company is run by Mamoun’s four sons and has grown beyond their father’s dreams of a small family restaurant. Franchising has allowed Mamoun’s Falafel to expand across the U.S. rapidly.

“We recently opened the first of six locations in Atlanta,” said Chater. “We have franchise deals in Los Angeles and Chicago, helping us take Mamoun’s Falafel coast to coast. My father built his legacy on serving authentic, flavorful food, and our family is proud to bring his recipes to families across the country.”

Together with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and The Halal Guys, Mamoun’s Falafel is actively seeking experienced multi-unit foodservice operators in Georgia and other potential markets across North America.

Mamoun’s Falafel Restaurant is a New York City institution and one of the oldest falafel restaurants in New York. Founded in 1971, the family run business is dedicated to authentic traditional Middle Eastern cuisine including falafel, shawarma and baba-ghanouj. Everything is made from scratch using only the freshest natural ingredients and the finest imported spices.

The brand has been featured on Food Network and the Travel Guide Channel and is listed in the book 1000 Places To See Before You Die. Mamoun’s Falafel currently operates nine locations in New York City, New Jersey, Pennsylvania and Connecticut. For more information about Mamoun’s Falafel, visit www.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- new jersey (location)
- franchise deal (topic)
- Fransmart (company)
- Five Guys (company)
- The Halal Guys (company)
- new jersey expansion (topic)
- Paramus (location)
- national growth plans (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200221_new_york_cityrsquos_iconic_mamounrsquos_falafel_co.html). Summarized by Burnaze (https://burnaze.com/article/811e448f-bfd6-4905-abd1-d35c6bf050a1).