---
title: "Wetzel’s Pretzels Will Put a “Twist” on Snacking in Chula Vista"
url: https://burnaze.com/article/81236910-6fe7-4d78-97ea-e545fb815432
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210430_wetzels_pretzels_will_put_a_twist_on_snacking_in_chula_vista.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2021-04-30T12:00:00.000Z
modified: 2026-11-01T02:27:06.671Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Will Put a “Twist” on Snacking in Chula Vista

**TL;DR:** Wetzel's Pretzels signs a franchise agreement to open a new location in Chula Vista, California. The new location will be the second for franchisees Kara and Chad Felberg, who have been owners for over nine years.

*originally published in Franchising.com on 2021-04-30. [Read the original](https://www.franchising.com/news/20210430_wetzels_pretzels_will_put_a_twist_on_snacking_in_chula_vista.html).*

## Story

Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago and has grown to command a cult-like following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it produces with friends, family and colleagues.

“Having been an owner for over nine years now, I can honestly say that it has been a blessing to work with a franchisor that cares immensely about their product,” said Kara Felberg, who has inked the agreement with Wetzel’s Pretzels in Chula Vista with her husband, Chad. “Not only does Wetzel’s provide a treat loved by all, but also a taste of success. As a franchisee, I feel motivated each day to succeed in all areas of operation and am excited to open a second location. A new location means more availability to take part in giveback initiatives and provide jobs for the community as well.”

As an existing Wetzel’s franchise owner, Kara is eager to begin serving a new community of pretzel lovers. Additionally, Kara is a strong advocate for women in business and giving back to the community. She holds a lot of pride in being a female business owner and hopes to inspire other female entrepreneurs to carry out their passions. Her team regularly donates to school fundraisers, theater groups and other non-profit organizations.

The new location in Chula Vista will be located at 2015 Birch Rd within the Otay Ranch Town Center. Building on the West Coast popularity, the new Wetzel’s location will be an inline location and is the second location for the Felbergs.

“Kara and Chad are a great example of the nearly 2/3 of franchisees that have grown beyond their first unit and they are making bold moves while putting our signature ‘twist’ on snacking,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “They have the right mix of experience, skillset and our support to build relationships with customers and serve Chula Vista the best pretzels in the area.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise agreement (topic)
- location opening (topic)
- Wetzel's Pretzels (company)
- Jennifer Schuler (person)
- Chula Vista (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210430_wetzels_pretzels_will_put_a_twist_on_snacking_in_chula_vista.html). Summarized by Burnaze (https://burnaze.com/article/81236910-6fe7-4d78-97ea-e545fb815432).