---
title: "Cristal Cellar Partners With Century 21 West Coast Brokers To Better Serve San Gabriel Valley Clients"
url: https://burnaze.com/article/815896b5-bb17-443c-8bff-36c4686e22b6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210202_cristal_cellar_partners_with_century_21_west_coast_brokers_to_better_serve_.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2021-02-02T12:00:00.000Z
modified: 2026-11-01T22:33:17.702Z
image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop
---

# Cristal Cellar Partners With Century 21 West Coast Brokers To Better Serve San Gabriel Valley Clients

**TL;DR:** Cristal Cellar has partnered with Century 21 West Coast Brokers to form Century 21 Cristal Cellar, aiming to better serve San Gabriel Valley real estate clients. The partnership combines 70 sales professionals and leverages the Century 21 brand's innovative productivity platform and marketing.

*originally published in Franchising.com on 2021-02-02. [Read the original](https://www.franchising.com/news/20210202_cristal_cellar_partners_with_century_21_west_coast_brokers_to_better_serve_.html).*

## Story

ARCADIA, CA - John Paul “JP” Sazon, broker/owner of Cristal Cellar, announced today a new partnership with Kevin Kwan, broker, Century 21 West Coast Brokers, forming Century 21 Cristal Cellar to better serve San Gabriel Valley real estate clients and customers and expand service offerings becoming a one-stop shop for homebuyers, homesellers and investors. Expanding upon the brokerage’s growth strategy, Sazon and Kwan, and their now combined 70 relentless sales professionals, will begin leveraging the Century 21® brand’s innovative productivity platform, world-class marketing, and agent learning and coaching to build long-term client relationships, earn industry-best quality service ratings and deliver personalized experiences to real estate consumers.

“We are excited to partner with Kevin and his team and to affiliate with the most recognized name in real estate and a global powerhouse that for 50 years has been on the forefront of innovative solutions for business growth,” added Sazon. “The mission of the Century 21 brand, to deliver extraordinary experiences, ladders up to our own commitment to quality service and ensures that the people and families we partner with get to the best outcomes possible.”

“JP’s mindset for supporting his agents and going above and beyond sets the positive tone for our combined workplace and ultimately will create a stronger team of sales professionals who do the same for the people and the communities in which they live and work,” added Kwan. “That is powerful, especially when you factor in that real estate drives economies and people’s abilities to generate wealth and equity.”

“This is terrific news for us because both JP and Kevin are known in the markets they serve for giving 121%,” explained Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Their energy and enthusiasm for delivering quality and experiences people covet is unparalleled. My team looks forward to doing everything that we can to help them grow their agent count and overall closed deals.”

Both Sazon and Kwan are looking for relentless sales professionals to join their growing real estate company and invite area residents looking for a new career, or industry professionals looking for a new home, to visit them and the Century 21 Cristal Cellar team at 55 E. Huntington Drive.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- partnership (topic)
- brand expansion (topic)
- real estate (topic)
- CENTURY 21 (company)
- Century 21 Real Estate LLC (company)
- Mike Miedler (person)
- brokerage growth (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210202_cristal_cellar_partners_with_century_21_west_coast_brokers_to_better_serve_.html). Summarized by Burnaze (https://burnaze.com/article/815896b5-bb17-443c-8bff-36c4686e22b6).