--- title: "VIO Med Spa unveils new store concept" url: https://burnaze.com/article/818dc190-5094-4cee-ae76-f94687d2838e source: "Franchise Magazine USA — Beauty" original_url: https://franchisemagazineusa.com/vio-med-spa-unveils-new-store-concept/ author: "Andrew Carlo" category: "Medspa & aesthetics" industry: "Beauty & Wellness" segment: "Medspa & aesthetics" published: 2026-07-20T14:47:07.000Z modified: 2026-10-31T13:17:50.156Z image: https://franchisemagazineusa.com/wp-content/uploads/2026/07/VIO-new-reception-area.jpg --- # VIO Med Spa unveils new store concept **TL;DR:** VIO Med Spa is introducing a new, next-generation store concept, which marks the most significant evolution of the interior brand experience since its founding in 2017. The new concept will be used in all new locations and existing franchisees can incorporate new elements into existing locations. *By Andrew Carlo, originally published in Franchise Magazine USA — Beauty on 2026-07-20. [Read the original](https://franchisemagazineusa.com/vio-med-spa-unveils-new-store-concept/).* ## Story VIO Med Spa announced that it is introducing a new, next-generation store concept. The physician-guided medical spa franchise said the move marks “the most significant evolution of the interior brand experience” since its founding in 2017. An initial new format location is slated to debut in Zionsville, Indiana. This announcement arrives within weeks of VIO Med Spa reporting expansion moves in the Atlanta, Georgia market. “As the VIO brand continues to evolve, our physical spaces should evolve with it,” said Ryan Rose, Chief Executive Officer of VIO Med Spa. “This new concept reflects the quality of care, clinical expertise, and personalized experience that define our brand, creating a more elevated environment that welcomes guests from the moment they arrive.” According to VIO Med Spa, the concept was developed in collaboration between its leadership team and Zionsville franchise owner and interior designer Rachel Hasan. VIO Med Spa said the new concept combines luxury hospitality design with the functional needs of a physician-guided medical spa. The result is an atmosphere that creates an elevated experience for both guests and franchise owners. All new locations will use the new design, with existing franchisees having the opportunity to incorporate new elements into existing locations. VIO Med Spa operates 65 locations in 20 states along with more than 175 territories open, sold, or in active development. “Our goal was to create a space where design and care work together,” said Hasan. “By combining natural materials, thoughtful lighting, and hospitality-inspired details, we created an environment that feels modern, calming, and approachable while reinforcing the personalized experience that defines the VIO brand.” Features include a brighter reception area with warm tones, materials, and textured layers. Soft ambient lighting at the location also creates a calming, relaxing space. Other updates include modern furnishings, curated artwork, luxury design, and boutique-inspired amenities. “The strongest franchise concepts create consistency without sacrificing flexibility,” said Kimberly Maze, Director of New Store Development at VIO Med Spa. “This new prototype establishes a clear design standard while giving owners the ability to execute it successfully across a variety of footprints and markets.” The brand’s Franchise Advisory Council also collaborated on the new design, which provides a more efficient, cost-effective, and scalable model for franchise owners. The prototype offers a footprint that is approximately 500 to 1,000 square feet smaller than previous locations. VIO Med Spa said the smaller scale allows for reduced occupancy costs. Additionally, VIO Med Spa said it has introduced a phased capital investment strategy for devices, negotiated new vendor agreements to improve purchasing efficiencies, and reduced initial inventory requirements by approximately one-third based on new store opening data. “This new concept reflects our commitment to investing in both our guests and our franchisees,” added Rose. “From reducing upfront costs to delivering a more elevated in-spa experience, every aspect of this redesign was approached with long-term growth in mind. “We set out to create a smarter, more efficient prototype without compromising the quality or consistency of the VIO brand. It’s a win for our owners, our guests, and the future growth of our system.” The spa franchise offers injectables, skin rejuvenation, advanced facials, wellness services, and medical-grade skincare. The brand is backed by Freeman Spogli, a strategic growth partner with experience scaling consumer and franchise brands. ## Entities - franchise growth (topic) - Beauty & Wellness (sector) - Franchise Magazine USA (publication) - Andrew Carlo (person) - brand evolution (topic) - Ryan Rose (person) - VIO Med Spa (company) - Atlanta, Ga. (location) - interior design (topic) - Freeman Spogli (investor) - luxury hospitality (topic) - Freeman Spogli investment in VIO Med Spa (deal) --- Originally reported by Andrew Carlo, Franchise Magazine USA — Beauty (https://franchisemagazineusa.com/vio-med-spa-unveils-new-store-concept/). Summarized by Burnaze (https://burnaze.com/article/818dc190-5094-4cee-ae76-f94687d2838e).