---
title: "GymGuyz Launches GG Drive to Boost Franchisee ROI & Growth"
url: https://burnaze.com/article/81d00803-74a7-437b-94df-6d9ac8c53b10
source: "Athletech News"
original_url: https://athletechnews.com/gymguyz-launches-gg-drive-boost-franchisee-roi-growth/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
published: 2024-09-19T15:38:00.000Z
modified: 2026-10-31T16:33:24.222Z
image: https://athletechnews.com/wp-content/uploads/2024/09/7X0B4851-scaled-e1726753154787.webp
---

# GymGuyz Launches GG Drive to Boost Franchisee ROI & Growth

**TL;DR:** GymGuyz, an in-home and on-site personal training franchise, has launched a new data platform called GG Drive to boost franchisee ROI and growth. The platform provides insights into leads, sales, and client interactions, and is expected to fuel the company's plans to reach 400 new cities by 2025.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-09-19. [Read the original](https://athletechnews.com/gymguyz-launches-gg-drive-boost-franchisee-roi-growth/).*

## Key facts

- GymGuyz launches GG Drive to boost ROI
- GG Drive offers insights into leads and sales
- GymGuyz aims to reach 400 new cities by 2025

## Story

GymGuyz, an in-home and on-site personal training franchise, has unveiled a new data platform that it says is an ROI game-changer for its franchisees and will fuel its plans to reach 400 new cities by 2025.

The New York-founded fitness franchise is showcasing the new tech platform — GG Drive — at the GymGuyz eighth annual Recharge Convention in Cancun this week.

## Key features and benefits

Franchisees can tap into valuable insights across vital areas such as leads, sales funnels, client interactions, cash collections, fitness package utilization rates and digital marketing efforts with the new GG Drive platform.

“It simplifies performance assessment and highlights areas for improvement, offering a holistic view of a franchise’s operations,” GymGuyz CRM and analytics director Gregg Bushyeager explains. “Beyond measuring overall performance, the platform also ensures consistency of data and key metrics throughout our entire franchise network.”

Phil Brojan, GymGuyz president, says the innovation has been elemental to the personal training franchisor’s growth.

“GG Drive embodies this by consolidating our marketing, operational, and financial data into one analytical platform, generating key dashboards used to drive performance,” he adds. “This allows our franchisees to streamline operations, identify opportunities and provide valuable insights to their team members. For our franchise support team, it enhances our support services and allows us to drive franchise system revenue.”

## Brand growth and innovation

The launch of GG Drive marks a major milestone for the brand, says Josh York, GymGuyz founder and CEO. York, a fitness specialist, launched the brand in 2008 as a creative and convenient approach to fitness training by bringing personal training directly to clients’ homes using a fleet of branded vehicles and dedicated trainers.

“Our commitment to innovation and franchisee success is at the heart of this new platform, which allows franchisees to seamlessly analyze sales data, track growth trends, and optimize training session utilization,” York says. “It allows our franchisees to focus on business growth and solidify GymGuyz’s leadership in the fitness industry.”

## Franchise expansion plans

Last fall, GymGuyz expanded its on-site training services to include assisted stretching, helping clients in building flexibility and mobility. The PT franchise also launched an online virtual personal and group training studio in late 2023 to satisfy the demand for at-home fitness programs.

GymGuyz has domestic and international franchise opportunities, including in hot fitness areas such as Southeast Asia, APAC, the Middle East, Europe and the U.K. Financial requirements include $50,000 liquid capital and a $150,000 net worth.

## Entities

- franchise growth (topic)
- franchise expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- Courtney Rehfeldt (person)
- GYMGUYZ (company)
- Josh York (person)
- Phil Brojan (person)
- tech platform (topic)
- Gregg Bushyeager (person)
- roi improvement (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/gymguyz-launches-gg-drive-boost-franchisee-roi-growth/). Summarized by Burnaze (https://burnaze.com/article/81d00803-74a7-437b-94df-6d9ac8c53b10).