---
title: "The Augusta Chronicle: Papa Murphy's Identifies Augusta, Georgia as Key Development Market"
url: https://burnaze.com/article/820ab2d2-5077-4cbd-90be-39270319c842
source: "1851 Franchise"
original_url: https://1851franchise.com/the-augusta-chronicle-papa-murphys-identifies-augusta-georgia-as-key-development-market-8174
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2016-12-01T22:17:16.000Z
modified: 2026-11-01T02:33:14.415Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/47df5c907bf546cd6b81a538af2753d59073.jpg
---

# The Augusta Chronicle: Papa Murphy's Identifies Augusta, Georgia as Key Development Market

**TL;DR:** Papa Murphy's has identified Augusta, Georgia as a key development market for its take 'n' bake pizza concept. The brand aims to appeal to busy families with its unique approach to pizza.

*originally published in 1851 Franchise on 2016-12-01. [Read the original](https://1851franchise.com/the-augusta-chronicle-papa-murphys-identifies-augusta-georgia-as-key-development-market-8174).*

## Story

Papa Murphy's has exciting growth plans in store for the Augusta, Georgia area.

According to The Augusta Chronicle, the take 'n' bake pizza concept will be the perfect fit for local parents on the move who want fresh pizza ingredients for their families, cooked on their own time.

“Our growth models show there is untapped opportunity to appeal to a different kind of dining segment, because we’re different than the typical pizza place,” Papa Murphy's Vice President of Franchise Sales Gary Payne told The Augusta Chronicle. “People take our fresh pizzas and bake them at home, so we’re going after a different target: moms and dads and families who are trying to solve the dinnertime dilemma.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- market expansion (topic)
- Papa Murphy's (company)
- family dining (topic)
- take 'n' bake pizza (topic)
- Augusta, Georgia (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-augusta-chronicle-papa-murphys-identifies-augusta-georgia-as-key-development-market-8174). Summarized by Burnaze (https://burnaze.com/article/820ab2d2-5077-4cbd-90be-39270319c842).