---
title: "Golden Chick Deepens Texas Rangers Partnership Through 2026 City Connect Collaboration"
url: https://burnaze.com/article/820f568d-7822-4d30-9797-923813da415e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260414_golden_chick_deepens_texas_rangers_partnership_through_2026_city_connect_co.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2026-04-14T12:00:00.000Z
modified: 2026-10-31T16:24:09.461Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Golden Chick Deepens Texas Rangers Partnership Through 2026 City Connect Collaboration

**TL;DR:** Golden Chick has extended its partnership with the Texas Rangers through 2026, including a City Connect collaboration. The partnership, which began in 2018, includes sponsorship of the Dot Race and a Golden Chick location at Globe Life Field.

*originally published in Franchising.com on 2026-04-14. [Read the original](https://www.franchising.com/news/20260414_golden_chick_deepens_texas_rangers_partnership_through_2026_city_connect_co.html).*

## Key facts

- Golden Chick partners with Texas Rangers through 2026
- Partnership includes City Connect Jersey collaboration
- Golden Chick has sponsored Dot Race since 2018

## Story

## Partnership expansion

The moment builds on Golden Chick’s growing relationship with the club, including a role as sponsor of the Dot Race Results Bobblehead—the first collectible bobblehead giveaway of the 2026 Rangers season. The partnership with the Rangers was extended.

“As a Dallas-Fort Worth brand, our partnership with the Texas Rangers has always been about more than sponsorship. It’s about becoming part of the rituals, traditions and shared excitement surrounding local pride and fandom, to connect with our core Texas customers,” said Howard Terry, chief marketing officer of Golden Chick. “Our team members are proud to be part of this tradition, as we continue building on our partnership with the Rangers through the City Connect tie-in and beyond.”

## History and growth

Golden Chick first partnered with the Rangers in 2018 through sponsorship of the club’s longtime sixth-inning Dot Race, and the relationship has grown over time. Today, Golden Chick’s presence at Globe Life Field includes a Golden Chick location at the ballpark in Section 127, support of the Jr. Rangers Kids Club, promotional integrations, and multiple City Connect tie-ins that place the brand at the center of key fan moments throughout the season.

This year’s City Connect moment is especially meaningful as the Rangers’ new look celebrates the Mexican influence on the place we proudly call home. For Golden Chick, a Texas-born, family-owned brand with deep roots in the same market, the collaboration represents an opportunity to align with a jersey launch that carries both cultural significance and strong local resonance.

Golden Chick will feature the City Connect logo on crew uniforms for the second year.

As quick-service restaurant brands compete for share in a crowded market, local fan-rooted partnerships resemble year-round, in-market platforms that integrate food, fandom and community presence. The Rangers relationship has evolved into a multi-touchpoint platform that connects with families and fans at visible and memorable moments of the baseball season.

## Entities

- Franchising.com (publication)
- QSR (sector)
- qsr marketing (topic)
- Golden Chick (company)
- partnership expansion (topic)
- sports sponsorship (topic)
- Howard Terry (person)
- Texas Rangers (company)
- local branding (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260414_golden_chick_deepens_texas_rangers_partnership_through_2026_city_connect_co.html). Summarized by Burnaze (https://burnaze.com/article/820f568d-7822-4d30-9797-923813da415e).