---
title: "10 Items or Less: Kroger deal does little in terms of market share"
url: https://burnaze.com/article/8218025f-d0bb-45be-9d0b-33afcc4ffacf
source: "Winsight Grocery Business"
original_url: https://www.supermarketnews.com/grocery-trends-data/10-items-or-less-kroger-deal-does-little-in-terms-of-market-share
author: "Bill Wilson"
category: "Grocery"
industry: "Retail"
segment: "Grocery"
published: 2026-07-09T19:07:37.000Z
modified: 2026-07-09T19:45:11.278Z
image: https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt3f64c24eb21d56a8/6a4ff2cc376bd6e59e079daf/A_graphic_showing_the_Supermarket_News_and_10_Items_or_Less_logos.png?width=720&quality=80&disable=upscale
---

# 10 Items or Less: Kroger deal does little in terms of market share

**TL;DR:** Kroger is acquiring Giant Eagle for $1.65B, but the deal is expected to have little impact on market share. The grocer will need to make additional acquisitions and improve delivery time to gain significant market share.

*By Bill Wilson, originally published in Winsight Grocery Business on 2026-07-09. [Read the original](https://www.supermarketnews.com/grocery-trends-data/10-items-or-less-kroger-deal-does-little-in-terms-of-market-share).*

## Story

- Grocery Trends & Data 10 Items or Less: Kroger deal does little in terms of market share The grocer will have to make a couple more acquisitions, and improve delivery time [](https://www.supermarketnews.com/author/bill-wilson) Bill Wilson, Senior editor at Supermarket News July 9, 2026 10 Items or Less: Kroger to acquire Giant Eagle for $1.65B kroger gianteagle walmart - YouTube Tap to unmute 10 Items or Less: Kroger to acquire Giant Eagle for $1.65B kroger gianteagle walmart Supermarket News Supermarket News6.29K subscribers LinkedinFacebookTwitterRedditEmail Read more about: Kroger Giant Eagle LinkedinFacebookTwitterRedditEmail About the Author [](https://www.supermarketnews.com/author/bill-wilson) Bill Wilson Senior editor at Supermarket News Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications. See more from Bill Wilson Stay up-to-date on the latest food retail news and trends Subscribe to free eNewsletters from Supermarket News Sign Up Now You May Also Like Sponsored\\ \\ The “little treat” trend is transforming in-store bakery \\ \\ May 26, 2026 Grocery Trends & Data\\ \\ Trader Joe’s, Aldi and Lidl offer lower prices but differ in shopper behavior: Placer.ai \\ \\ by Bill Wilson\\ \\ Feb 24, 2026 Grocery Trends & Data\\ \\ Target, Walmart traffic numbers trending in different directions: Placer.ai \\ \\ by Bill Wilson\\ \\ Feb 18, 2026 Grocery Trends & Data\\ \\ Hearings set to begin for ex-Market Basket CEO \\ \\ by Mark Hamstra\\ \\ Dec 15, 2025 Read more See all [](https://www.supermarketnews.com/grocery-operations/a-shopper-discount-for-using-self-checkout-) Grocery Operations A shopper discount for using self-checkout? A shopper discount for using self-checkout? [](https://www.supermarketnews.com/company-news/giant-eagle-reduces-and-holds-prices-on-more-than-300-items) Company News Giant Eagle reduces and holds prices on more than 300 items Giant Eagle reduces and holds prices on more than 300 items [](https://www.supermarketnews.com/company-news/natural-grocers-summer-savings-event-is-coming) Company News Natural Grocers Summer Savings event is coming Natural Grocers Summer Savings event is coming [](https://www.supermarketnews.com/grocery-technology/walmart-has-hefty-lead-over-amazon-in-online-grocery-ordering-report) Grocery Technology Walmart has hefty lead over Amazon in online grocery ordering: report Walmart has hefty lead over Amazon in online grocery ordering: report [](https://www.supermarketnews.com/executive-moves/unfi-restructures-senior-leadership) Executive Moves UNFI restructures senior leadership UNFI restructures senior leadership This website processes personal data Okay Powered by Transcend Do Not Sell My Personal Information See our privacy policy Switch language

## Entities

- Retail (sector)
- acquisition (topic)
- Walmart (company)
- Kroger (company)
- market share (topic)
- Winsight Grocery Business (publication)
- Bill Wilson (person)
- Giant Eagle (company)
- Kroger acquisition of Giant Eagle (deal)
- grocery trends (topic)

---
Originally reported by Bill Wilson, Winsight Grocery Business (https://www.supermarketnews.com/grocery-trends-data/10-items-or-less-kroger-deal-does-little-in-terms-of-market-share). Summarized by Burnaze (https://burnaze.com/article/8218025f-d0bb-45be-9d0b-33afcc4ffacf).