---
title: "Kivo Daily: Common Mistakes New Multi-Brand Franchisees Make"
url: https://burnaze.com/article/82183329-41e0-4d94-b936-33e572218e57
source: "1851 Franchise"
original_url: https://1851franchise.com/kivo-daily-common-mistakes-new-multi-brand-franchisees-make-2709899
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit"]
published: 2019-05-08T19:14:00.000Z
modified: 2026-11-01T02:30:29.532Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8e1d9b7c546278946c8221ae4f3cf7a17760.jpg
---

# Kivo Daily: Common Mistakes New Multi-Brand Franchisees Make

**TL;DR:** Craig Dunaway, president of Penn Station East Coast Subs, shares insights on common mistakes new multi-brand franchisees make in a Kivo Daily piece. The piece offers advice for new multi-unit franchisees, including not changing a brand to fit current operations and not choosing a franchise with wildly different operations.

*originally published in 1851 Franchise on 2019-05-08. [Read the original](https://1851franchise.com/kivo-daily-common-mistakes-new-multi-brand-franchisees-make-2709899).*

## Story

Craig Dunaway, president of Penn Station East Coast Subs, recently shared his industry insights with the business, entrepreneurship and thought leadership publication Kivo Daily in a piece entitled “Common Mistakes New Multi-Brand Franchisees Make.”

“When a multi-unit franchisee adds or even considers adding a new brand, there may be some unexpected changes and challenges for the franchisee, especially for franchisees with many locations of only one brand who has operated that same brand for a number of years,” writes Dunaway.

The Kivo Daily piece offers valuable advice for new multi-unit franchisees, including:

- You cannot change a brand to fit your current operations.

- Don’t put it on the backburner.

- Don’t enter a new market.

- Don’t choose a franchise with wildly different operations.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise operations (topic)
- multi-unit franchisees (topic)
- Penn Station (company)
- Craig Dunaway (person)
- brand management (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/kivo-daily-common-mistakes-new-multi-brand-franchisees-make-2709899). Summarized by Burnaze (https://burnaze.com/article/82183329-41e0-4d94-b936-33e572218e57).