---
title: "Huddle House Expands Footprint Across Midwest with New 10-Unit Deal"
url: https://burnaze.com/article/82964880-57ad-4f75-b02b-248f1a690737
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260526_huddle_house_expands_footprint_across_midwest_with_new_10unit_deal.html
category: "Family dining"
industry: "Restaurants"
segment: "Family dining"
topics: ["Development & multi-unit"]
published: 2026-05-26T12:00:00.000Z
modified: 2026-10-31T16:11:15.813Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Huddle House Expands Footprint Across Midwest with New 10-Unit Deal

**TL;DR:** Huddle House signed a 10-unit development deal to expand across the Midwest, including Northwest Arkansas and Mid-South Missouri. The deal is part of the brand's strong trajectory and increasing interest from multi-unit operators.

*originally published in Franchising.com on 2026-05-26. [Read the original](https://www.franchising.com/news/20260526_huddle_house_expands_footprint_across_midwest_with_new_10unit_deal.html).*

## Story

Springfield, MO – Huddle House recently signed a 10-unit development deal to expand its footprint across the Midwest. The agreement will bring the iconic brand to more communities across Northwest Arkansas and Mid-South Missouri. The first location is expected to open in Branson West, Missouri, later this year.

“This development deal, alongside significant recent signings in Texas and across the Southeast, reflects the strong trajectory of Huddle House and the increasing interest we’re seeing from accomplished multi-unit operators looking to grow with a proven concept,” said Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, parent company to Huddle House. “We’re focused on building meaningful relationships with franchisees who know their markets, value operational excellence, and want to be part of a brand that continues to evolve while staying true to the hospitality and quality our guests know and love.”

The agreement includes locations across Greene, Christian, Stone, and other surrounding counties across Arkansas and Missouri.

Designed to thrive in a variety of settings, Huddle House uses prototypes and flexible formats suitable for diverse sites. Franchisees benefit from multiple revenue streams anchored by breakfast and other offerings, with a focus on consistency and guest experience.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchise growth (topic)
- multi-unit development (topic)
- midwest expansion (topic)
- Huddle House (company)
- Peter Ortiz (person)
- Ascent Hospitality Management (company)
- Northwest Arkansas (location)
- Mid-South Missouri (location)
- Branson West, Missouri (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260526_huddle_house_expands_footprint_across_midwest_with_new_10unit_deal.html). Summarized by Burnaze (https://burnaze.com/article/82964880-57ad-4f75-b02b-248f1a690737).