---
title: "Adweek: Now You Can Link to Websites on Snapchat, Which Is Good for Brands and Publishers"
url: https://burnaze.com/article/82a817fa-465e-4ddd-87b5-bfe89c5756a5
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-now-you-can-link-to-websites-on-snapchat-which-is-good-for-brands-and-publishers-2703252
category: "Technology"
topics: ["Technology"]
published: 2017-07-06T14:09:03.000Z
modified: 2026-11-01T02:32:37.595Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f2bde928885a54f0f53c696c9850c0404558.jpg
---

# Adweek: Now You Can Link to Websites on Snapchat, Which Is Good for Brands and Publishers

**TL;DR:** Snapchat introduces Paperclip, a feature allowing users to attach links to their Snaps, giving brands and publishers more opportunities to drive traffic to their mobile pages. This new feature gives Snapchat a competitive advantage over Instagram.

*originally published in 1851 Franchise on 2017-07-06. [Read the original](https://1851franchise.com/adweek-now-you-can-link-to-websites-on-snapchat-which-is-good-for-brands-and-publishers-2703252).*

## Story

Snapchat’s newest feature will excite brands, publishers and marketers trying to increase traffic to their mobile pages from the app. According to a recent Adweek article, Snapchat is introducing Paperclip, which will give users the ability to attach a link to their Snaps before they share.

Previously, the only way to include a link in the platform was through advertising. Now, users can tap on the paperclip icon within Snapchat’s toolkit and continue to direct users to their website. With Paperclip comes Voice Filters and Backdrops, two additional features to keep users engaged.

This new feature also gives Snapchat a competitive advantage over Instagram, where you can still only include a link in the bio section of a user profile.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- Snapchat (company)
- competitive advantage (topic)
- link sharing (topic)
- mobile traffic (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-now-you-can-link-to-websites-on-snapchat-which-is-good-for-brands-and-publishers-2703252). Summarized by Burnaze (https://burnaze.com/article/82a817fa-465e-4ddd-87b5-bfe89c5756a5).