---
title: "Leveraging Commuter Data to Find the Next Great Franchisee; Franchisors Can Use Time as an Indicator of Frustration, Enhance Marketing Strategy for Franchise Development in These States"
url: https://burnaze.com/article/82b272ee-4551-470e-9a5f-2128f86e5bdf
source: "1851 Franchise"
original_url: https://1851franchise.com/leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states-2719474
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands","Development & multi-unit","Marketing"]
published: 2022-08-22T17:12:00.000Z
modified: 2026-11-01T02:10:02.897Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/402b93f487ece40c5b5b91c6d253ee315927.jpg
---

# Leveraging Commuter Data to Find the Next Great Franchisee; Franchisors Can Use Time as an Indicator of Frustration, Enhance Marketing Strategy for Franchise Development in These States

**TL;DR:** Franchisors can use commuter data to identify states with high burnout scores, such as Texas, Florida, Louisiana, and Tennessee, to enhance their marketing strategy for franchise development. The Lensa study found the top 10 most overworked states, which can help franchisors target their efforts.

*originally published in 1851 Franchise on 2022-08-22. [Read the original](https://1851franchise.com/leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states-2719474).*

## Key facts

- Top 4 burnout states: Texas, Florida, Louisiana, Tennessee
- 10 most overworked states include Texas, Florida, Louisiana
- Longest commute times: New York, Maryland, New Jersey, Massachusetts, California, Illinois, Georgia, Virginia, Washington, Florida

## Story

Interest in the concept of burnout has spiked since the start of the pandemic. For many, the uncertainty and instability that the pandemic caused in workplace environments only exacerbated the feeling of burnout. Employees have started looking for alternatives to traditional forms of employment to escape the lack of reward, recognition and human connection.

Recent research by Lensa outlined the connection between working hours per week, annual salary, mean travel time to work and searches for “Burnout” to determine states’ overall burnout score. The top four — Texas, Florida, Louisiana and Tennessee — have a “perfect storm” combination of high commute times and high working hours.

The 10 states with the longest commute times are: New York, Maryland, New Jersey, Massachusetts, California, Illinois, Georgia, Virginia, Washington and Florida. States with the longest working hours include Alaska, Wyoming, North Dakota, Texas, Oklahoma, South Dakota, Louisiana, Georgia, Nebraska and Tennessee.

Overall, the Lensa scale finds the top 10 most overworked states are Texas, Florida, Louisiana, Tennessee, South Carolina, West Virginia, Mississippi, Pennsylvania, Illinois and Virginia.

## Franchisee burnout factors

Some of the key aspects that inform whether a person begins to feel burnt out, including workload, autonomy and interpersonal relationships, are factors that can be very well controlled in scenarios like franchising when entrepreneurs are positioned to be their own bosses.

Thus, leveraging data like that found in the Lensa study is a great way for franchisors to better hone and target their franchise development efforts. For professionals who spend an excessive amount of time commuting and nearly 40 hours per week at their desks for subpar salaries, burnout is a real issue.

## Targeted marketing strategy

Targeting prospects who have likely already shown awareness of their unhappiness at work or interest in other opportunities can level up franchisors’ efforts and allow them to market to populations that have, effectively, already self-selected.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- texas (location)
- Florida (location)
- marketing strategy (topic)
- Tennessee (location)
- louisiana (location)
- commuter data (topic)
- burnout scores (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states-2719474). Summarized by Burnaze (https://burnaze.com/article/82b272ee-4551-470e-9a5f-2128f86e5bdf).