---
title: "Verlo Mattress Awards New Franchise Territories In Kansas City"
url: https://burnaze.com/article/82d78eb0-5b86-4ce5-831e-37ef8411c696
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230206_verlo_mattress_awards_new_franchise_territories_in_kansas_city.html
category: "Home Services"
industry: "Home Services"
published: 2023-02-06T12:00:00.000Z
modified: 2026-10-31T20:37:00.163Z
image: https://images.unsplash.com/photo-1572120360610-d971b9d7767c?w=1600&q=80&auto=format&fit=crop
---

# Verlo Mattress Awards New Franchise Territories In Kansas City

**TL;DR:** Verlo Mattress has awarded new franchise territories in Kansas City, with the first location opening in 2023 and the second in 2024. The new stores will offer locally made mattresses and sleep products, with Gary and Michelle Johnson operating the locations.

*originally published in Franchising.com on 2023-02-06. [Read the original](https://www.franchising.com/news/20230206_verlo_mattress_awards_new_franchise_territories_in_kansas_city.html).*

## Story

The first location will be a Verlo Mattress Factory with a retail store, which will open later in 2023, and the second location will open in 2024.

The new Kansas City stores mean that local residents will soon be able to get the great night’s sleep they deserve on a locally made Verlo Mattress.

“I’m proud and excited to be a part of the Verlo Mattress family,” said Gary Johnson, who will operate the stores with his wife, Michelle. “I am happy to provide my community with the great night’s sleep they’ve been looking for.”

Verlo Mattress offers sleep technology and a variety of sleep products designed for the individual customer. The Kansas City stores will offer the same custom mattresses, pillows, adjustable bases and other sleep technology products that have made Verlo Mattress famous.

The mattresses are made in the local community, and customers can see their mattress being built.

Michelle Johnson, who believes in “shopping local,” said that philosophy makes Verlo Mattress a natural addition to the Kansas City community.

“We’re confident that Kansas City is going to love the Verlo Mattress experience,” Michelle Johnson said. “Kansas City loves to take care of its own and shop locally. Providing our community with the ability to see first-hand how their mattress is being made on-site will go a long way.”

Michelle and Gary Johnson are both active in Kansas City, supporting organizations such as The United Way, Habitat for Humanity and Harvesters, a local food bank.

Verlo Mattress’s President Dirk Stallmann said he is excited to have the Johnson’s join the Verlo Mattress family of franchisees.

Bobby Cleveland, Director of Franchise Development for Verlo Mattress, said he is pleased to have a military veteran awarded the franchises.

“We are excited to have another veteran franchisee representing the Verlo Mattress brand in their local market,” Cleveland said. “I can’t think of anyone better suited to bring a better night’s sleep to their community.”

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise expansion (topic)
- new locations (topic)
- Kansas City (location)
- sleep technology (topic)
- Gary Johnson (person)
- Verlo Mattress (company)
- Michelle Johnson (person)
- Dirk Stallmann (person)
- Bobby Cleveland (person)
- locally made products (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230206_verlo_mattress_awards_new_franchise_territories_in_kansas_city.html). Summarized by Burnaze (https://burnaze.com/article/82d78eb0-5b86-4ce5-831e-37ef8411c696).