---
title: "The NOW Massage: Franchise Costs, Profit and Locations"
url: https://burnaze.com/article/83191ba5-6ccc-4d32-8a91-c3781430b59d
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-deep-dive-the-now-massage-franchise-costs-fees-profit-and-data-2725733
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
topics: ["Finance & M&A"]
published: 2024-06-13T13:08:03.000Z
modified: 2026-11-01T01:05:37.460Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a3152ca1026b4dc70ee76e0a00b27e9f5947.jpg
---

# The NOW Massage: Franchise Costs, Profit and Locations

**TL;DR:** The NOW Massage is a massage boutique franchise with over 60 locations open across the U.S. and over 150 licenses sold, offering a luxury experience at an accessible price. The initial investment to open a The NOW Massage boutique ranges from $477,459 to $819,109, with an average franchise gross revenue of $1.2 million.

*originally published in 1851 Franchise on 2024-06-13. [Read the original](https://1851franchise.com/franchise-deep-dive-the-now-massage-franchise-costs-fees-profit-and-data-2725733).*

## Story

REPORTED ROI (Item 19): $1.2 million

The NOW Massage is a massage boutique franchise that offers a luxury experience at an accessible price. Targeting younger customers, The NOW Massage brings high-quality, customizable massages to the growing self-care and wellness space and serves as “an oasis” that allows its customers to get away from the hustle and bustle of daily life.

There are currently over 60 boutiques open across the U.S., and The NOW Massage notes that over 150 licenses have been sold. With the wellness and self-care spaces only growing, The NOW Massage is positioned to continue expanding in markets across the country.

The NOW Massage is “a refuge to help [customers] disconnect from the outside world and reconnect within.” The brand specifically focuses on Gen Z and Millennial customers with a more affordable membership model that makes luxury accessible for the customer base that encompasses over 150 million people.

With the potential to sell services, memberships, gift cards, enhancements and retail products, The NOW Massage franchisees have an opportunity to capture multiple streams of revenue and encourage repeat business.

The NOW Massage notes an average franchise gross revenue of $1.2 million.

The initial investment to open a The NOW Massage boutique ranges from $477,459 to $819,109, but the franchisor notes that the average initial investment is $648,284.

The franchise fee for The NOW Massage is $60,000.

- Jeff Platt — President

- Christina Dale — Vice President, Franchise Development and Real Estate

- Charmaine Elequin — Chief Financial Officer

- Meg Gannon — Vice President, Construction

- Glenn Lord — Senior Vice President, Operations

- Jennifer Murphy — Vice President, Learning & Development

- Michelle Sandonato — Vice President, Strategy

- Kendra Spencer — Vice President, Franchise Marketing

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*All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.*

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- United States (location)
- franchise costs (topic)
- The NOW Massage (company)
- wellness space (topic)
- profit (topic)
- locations (topic)
- Jeff Platt (person)
- Christina Dale (person)
- Charmaine Elequin (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-the-now-massage-franchise-costs-fees-profit-and-data-2725733). Summarized by Burnaze (https://burnaze.com/article/83191ba5-6ccc-4d32-8a91-c3781430b59d).