--- title: "More MOOYAH Burgers, Fries & Shakes in Massachusetts: Better Burger Franchise Opens Fourth Location in the State, Plans to Continue Expanding into 2019" url: https://burnaze.com/article/834df7a7-d132-457a-9b0b-914082a5787e source: "1851 Franchise" original_url: https://1851franchise.com/more-mooyah-burgers-fries-shakes-in-massachusetts-better-burger-franchise-opens-fourth-location-in-the-state-plans-to-continue-expanding-into-2019-2709657 category: "Burger" industry: "Restaurants" segment: "Burger" topics: ["Development & multi-unit"] published: 2019-04-11T21:16:01.000Z modified: 2026-11-01T01:44:02.003Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a6baafe6bb6b5188c8cce1e8f9e24d733712.jpg --- # More MOOYAH Burgers, Fries & Shakes in Massachusetts: Better Burger Franchise Opens Fourth Location in the State, Plans to Continue Expanding into 2019 **TL;DR:** MOOYAH Burgers, Fries & Shakes has opened its fourth location in Massachusetts and plans to continue expanding in the state and surrounding areas in 2019. The brand is targeting markets such as Portland, Maine and Providence, Rhode Island for growth. *originally published in 1851 Franchise on 2019-04-11. [Read the original](https://1851franchise.com/more-mooyah-burgers-fries-shakes-in-massachusetts-better-burger-franchise-opens-fourth-location-in-the-state-plans-to-continue-expanding-into-2019-2709657).* ## Key facts - MOOYAH opens fourth location in Massachusetts - Fifth location planned for Mansfield in 2019 - Expansion planned in Wooster and Springfield ## Story MOOYAH Burgers, Fries & Shakes , a fast casual, “better burger” chain, is ready to continue satisfying the taste buds of burger enthusiasts throughout Massachusetts. A new location in Sudbury opened Friday, December 14 in the Meadow Walk Shopping Center at 526C Boston Post Rd, Sudbury, MA 01776. This is the fourth MOOYAH location in the state of Massachusetts and the company plans to open a fifth location in Mansfield in early 2019. Development Agent Jay Hummer, who has helped spearhead the brand’s growth in New England, believes the brand’s superior product continues to resonate with those in the Northeast. “At MOOYAH we have the juiciest, Certified Angus Beef® burgers on baked-in-house buns, delicious hand-cut fries and real ice cream shakes,” said Hummer. “Who doesn’t love that? It’s a homerun for New England and anywhere.” ## Massachusetts expansion plans MOOYAH is focused on continued growth in Massachusetts in 2019, specifically with qualified franchisees in Wooster and Springfield. Within the greater Boston area, MOOYAH believes they have opportunity to grow throughout the South Shore and North Shore areas. Additionally, the company is targeting nearby markets such as Portland, Maine and increasing their presence in Providence, Rhode Island where they recently opened a location in the Tiverton Casino Hotel. “We’ve enjoyed the opportunity to treat more and more Guests in Massachusetts to the MOOYAH experience and look forward to getting our great MOOYAH burgers into even more mouths with our newest opening in Sudbury,” said Michael Mabry, president and chief operating officer of MOOYAH. “We see tremendous opportunity throughout the area and as we close out 2018, we anticipate bringing more locations to the northeast in the years ahead.” ## Menu and offerings At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef® Brand burgers, all natural Jennie-O turkey and mouthwatering MorningStar Farms® black bean veggie burgers. Each gourmet burger can be customized with five cheeses, Applewood smoked bacon and sliced avocado, along with nine free veggie toppings and 11 free sauces. MOOYAH's hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100 percent real ice cream shakes, allowing Guests to choose from 7 flavors ranging from vanilla and Hershey's chocolate to Reese's, Oreo and more. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - unit expansion (topic) - franchise growth (topic) - MOOYAH (company) - menu offerings (topic) - massachusetts (location) - OREO (company) - Hershey (company) - Certified Angus Beef (company) - Reese's (company) - Michael Mabry (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/more-mooyah-burgers-fries-shakes-in-massachusetts-better-burger-franchise-opens-fourth-location-in-the-state-plans-to-continue-expanding-into-2019-2709657). Summarized by Burnaze (https://burnaze.com/article/834df7a7-d132-457a-9b0b-914082a5787e).