---
title: "Batteries Plus Promotes Joe Malmuth to VP of Franchise Development and Relations Amidst Substantial System-Wide Growth"
url: https://burnaze.com/article/8365ba5c-b88b-4ebc-b255-c14fb8d3cae8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210622_batteries_plus_promotes_joe_malmuth_to_vp_of_franchise_development_and_rela.html
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit","People"]
published: 2021-06-22T12:00:00.000Z
modified: 2026-11-01T22:33:13.447Z
image: https://images.unsplash.com/photo-1556909114-f6e7ad7d3136?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus Promotes Joe Malmuth to VP of Franchise Development and Relations Amidst Substantial System-Wide Growth

**TL;DR:** Batteries Plus promotes Joe Malmuth to VP of Franchise Development and Relations after substantial system-wide growth and signing 55 new franchise agreements in 2021. Malmuth has driven the development strategy for the brand since joining in May 2020.

*originally published in Franchising.com on 2021-06-22. [Read the original](https://www.franchising.com/news/20210622_batteries_plus_promotes_joe_malmuth_to_vp_of_franchise_development_and_rela.html).*

## Story

HARTLAND, Wis. - In response to the 30-plus store openings and the signing of 55 new franchise agreements thus far in 2021, Batteries Plus announced today the promotion of one of its key leaders, Joe Malmuth, to Vice President of Franchise Development and Relations. This announcement comes on the heels of two incredible quarters of growth for the company including the largest multi-unit development agreement in brand history.

Malmuth ascends the leadership ladder from his previous position of Managing Director of Franchise Development, a title he has held since joining the Batteries Plus team in May 2020. Over the past year, Malmuth has been responsible for overseeing all aspects of franchise development. In addition to working with new owners and franchise consultants to expand the system, he has also been managing programs focused on helping current owners develop territory and facilitate transactions.

In the year since his hiring, Malmuth has driven the development strategy for the brand, inking franchise agreements that will continue to bring new Batteries Plus stores to communities across the county.

“We’re seeing more than 70 people a week inquire about joining our brand, and we have started weekly Discovery Days to handle the amount of interest in joining Batteries Plus,” said Malmuth.

Prior to joining Batteries Plus, Malmuth served as Vice President of Franchise Relations at My Eyelab, an optical retail franchise and prior to that position, he worked for six years at United Franchise Group, which consists of a number of business-to-business brands and franchise development services.

“The past year has been a tremendous time in our brand’s history. From successfully navigating the pandemic with our offering of essential products and services to signing the largest franchise agreement our brand has ever seen, we can directly attribute our success to the work Joe and his team have done,” said Jon Sica, Chief Strategy and Development Officer. “I’m looking forward to seeing Joe continue to make a big impact on our franchise and am confident we will see another record-breaking year in 2021 as a result.”

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise development (topic)
- Batteries Plus (company)
- United Franchise Group (UFG) (company)
- executive promotion (topic)
- Joe Malmuth (person)
- Jon Sica (person)
- system growth (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210622_batteries_plus_promotes_joe_malmuth_to_vp_of_franchise_development_and_rela.html). Summarized by Burnaze (https://burnaze.com/article/8365ba5c-b88b-4ebc-b255-c14fb8d3cae8).