---
title: "A Twist of Fate: Wendy's Unveils the New Pretzel Baconator"
url: https://burnaze.com/article/84b45a04-dbe2-4dc9-b4d9-cf9fc4accbab
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231129_a_twist_of_fate_wendy39s_unveils_the_new_pretzel_baconator.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2023-11-29T12:00:00.000Z
modified: 2026-10-31T20:02:55.590Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# A Twist of Fate: Wendy's Unveils the New Pretzel Baconator

**TL;DR:** Wendy's has introduced the Pretzel Baconator, a new twist on their classic Baconator, featuring a half-pound of fresh beef, Applewood smoked bacon, and a warm pretzel bun. The Pretzel Baconator will be available for free with a $20 minimum purchase on Uber Eats from November 29 to December 3.

*originally published in Franchising.com on 2023-11-29. [Read the original](https://www.franchising.com/news/20231129_a_twist_of_fate_wendy39s_unveils_the_new_pretzel_baconator.html).*

## Story

Bacon and warm pretzels make everything better – so why not bring them together? Pretzel Baconator starts with a half-pound of fresh, never-frozen beef*, perfectly grilled and bursting with juicy flavor, topped with melty American cheese and six strips of Applewood smoked bacon. Wendy's newest addition to the Baconator family is finished with ketchup and mayonnaise nestled between two warm pretzel buns.

"Our fans' adoration for the pretzel bun inspired our newest twist on a Wendy's classic created for pretzel lovers and bacon fanatics alike," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "This time of year, we know our customers crave satisfying, comfort food they can rely on – enter the Pretzel Baconator, a flavorful addition to our beloved Baconator lineup."

The Baconator has earned a dedicated fanbase thanks to its bold, bacon-y goodness. At Wendy's, we understand the love for bacon isn't just about a meal, it's a bond between Wendy's and its fans. This love has inspired the full Baconator family lineup from the Son of Baconator® to the Baconator® Fries to the Breakfast Baconator®. Now, the Pretzel Baconator is here, ready to be savored by those who know greatness when they taste it!

"Bringing innovation to our Baconator is a big moment for fans of Wendy's freshly cooked, crisped to perfection bacon," said John Li, Global Vice President of Culinary Innovation for The Wendy's Company. "This artisanal twist on our beloved classic creates a mouth-watering balance of texture and flavor that's sure to meet our customers' evolving tastes and cravings."

From tomorrow, November 29, through Sunday, December 3, indulge in the mouthwatering Pretzel Baconator for free** with any $20 minimum purchase exclusively on Uber Eats for all eaters. Embrace comfort and warmth as you savor this limited-time delight delivered straight to your doorstep!

***Expires 12/3/2023. Must add item to cart before completing your order. Eligible item discount will be automatically applied. Order min before taxes and fees is required. Cannot be combined. Valid only at participating and qualifying Wendy's restaurants in the U.S. where Uber Eats is available. Taxes and fees still apply. Exclusions may apply. While supplies/offer redemptions last. Offer and terms are subject to change or cancellation. See Uber Eats app for details.*

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- Wendy's (company)
- new menu item (topic)
- Uber Eats (company)
- food innovation (topic)
- Lindsay Radkoski (person)
- John Li (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231129_a_twist_of_fate_wendy39s_unveils_the_new_pretzel_baconator.html). Summarized by Burnaze (https://burnaze.com/article/84b45a04-dbe2-4dc9-b4d9-cf9fc4accbab).